Entrepreneurial Words of Wisdom

Advice and Motivation From Top Entrepreneurs

Read More >

Methods to Spur Creativity

Methods to Spur CreativityFire Up Your Creative Side With These Tips and Tricks

Read More >

Optimize Your Business’s Facebook Page With Insight Data

Learn How to Use Facebook’s Insights to Make Your Business Page More Effective

Read More >

Managing an Internship Program for Your Small Business

Create an Internship Program That Benefits You and Your Interns

Read More >

Using Social Media to Boost eCommerce

Use Facebook, Pinterest, Twitter, and Instagram to Increase eCommerce Sales

Read More >

Leveraging a Virtual Assistant for Administrative Support

Get More Time to Work on Running Your Business With a Virtual Assistant

Read More >

The Importance of Face to Face Communication

Why Face to Face Communication is Vital in Business

Read More >

Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

Read More >

The Importance of a Working Mobile Site

Consumers are moving away from the desktop towards a more mobile way of life. It's important to have a highly functional mobile-friendly site in order to optimize ease of use and search engine optimization. Being mobile-friendly does not simply mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Here are five reasons that a mobile-friendly website is absolutely essential to your small business.

Read More >

Building Video Into Your Content Program

There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.

Read More >

Benefits of a Coworking Space for Your Startup

Why Your Startup Needs to Use a Coworking Space

Read More >

Social Media and B2B Businesses

Why Do B2B Companies Need Social Media?

Read More >

Adopting a Flexible Work Schedule

How to Get the Most From a Non-Traditional Office Schedule

Read More >

Predicting Business Trends for the Future

What Will Business Look Like in Five Years?

Read More >

How to Determine Employee Pay

Determining Fair Pay to Attract Talented Employees

Read More >

How to Avoid an “Office Space” Work Environment

The film Office Space is a cult classic in America, mainly because many adults can emphatically relate to the mundane, frustrating office environment depicted in the film. Boring cubicles, poor management, broken technology… it's enough to make any employee dread coming into the office. It's a scenario that no business owner or manager wants to deal with, so here's how to keep your office environment friendly and enjoyable, so that your employees aren't snickering about terrible working conditions at the water cooler.

Read More >

How to Find and Coach Young Entrepreneurs

Entrepreneurship can be downright frightening, especially for young entrepreneurs. Having an experienced mentor (like you!) can help ease someone's transition into the small business world, and you can help a young entrepreneur bring their ideas to life.

Read More >