Unique Marketing Strategies to Spread the Word About Your Startup

How well do you know your target market? If you are launching a startup, and you've done your research, you should already know who is most likely to purchase your product. But, have you created a marketing plan that is designed to effectively reach your potential customers?

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Building Customer Loyalty Through Customer Service

Building customer loyalty is all about building relationships. If you run a business, you are undoubtedly aware of the fact that there are typically two types of customers:1) One-Time Customers: those that purchase a product or service only one time, and2) Repeat Customers: those that purchase from your company again and again - sometimes for years.

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9 Must-have Apps for the Mobile Business Owner

How Mobile Apps Can Help Streamline Your Business

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9 Tips for Traveling and Doing Business Abroad

The Importance of Being Prepared Before Conducting Business Transactions in Another Country

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7 Unique Ways to Entertain Potential Clients

Wining and dining potential clients is a necessity when trying to secure new business and grow the company. Many business owners, however, often revert the “tried and true” methods, including taking leads to ballgames or even to an expensive dinner.

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Improving the Bottom Line: The Benefits of Virtual Offices for Accountants

How Virtual Office Spaces Help Save You Money While Protecting Your Image

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Americans Skipping Out on PTO: The Financial and Emotional Tolls

Why Are Americans Deciding Not toTake Paid Vacations and Time Off

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Take Back Your Work/Life Balance with a Virtual Assistant

A virtual assistant can help small business owners regain their work/life balance

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Tips on Determining Your Target Audience

How to Figure Out What Target Audience’s Wants and Needs

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Are You Ready to Be an Entrepreneur: 7 Questions to Know if You Are

What You Should Ask Yourself Before Starting a Business

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7 Inexpensive Ways to Market Your Small Business

How to Market Your Small Business on a Tight Budget

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Using Your Website’s Google Analytics Data to Improve Content

Google Analytics is the best free tool for analyzing your website’s data

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Sales or Marketing: Which is Better for Your Startup?

Sales and marketing are keys to any business plan as they help introduce the business to new markets and customers. Some startups, however, benefit more from either a sales- or marketing-driven mindset – and that really depends on the type of business.

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The Rise of the Biking Entrepreneur

Many entrepreneurs are moving from golf to cycling for networking purposes

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Living Your Brand

How to live your business’s brand, every day

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How Businesses are Leveraging Social Media to Gather More Leads

When used correctly, social media is an excellent way to attract more customers

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3 SBA Resources for Startups

How to Use the SBA Startup Resources to Your Advantage

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