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How to Use PR to Spread the Word About Your Business

In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.

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5 Reasons to Read Your Business Plan From the Perspective of an Investor

Do you think you have the perfect business plan and strategy? Don’t be so quick to answer, because you might want to give it another review; try thinking like an investor the next time you read through your business plan.

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5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

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Understanding Small Business Size Standards

The Small Business Administration, or SBA, is a federal entity that provides resources, loans, and other helpful information to small business owners throughout the country.

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Does Your Company Have the Right Type of Business Insurance?

Small businesses are inherently at risk, so putting them under the umbrella of certain protections is a key strategy to longevity and survival. From general liability insurance to commercial property insurance, you need to make sure that your small business has the right type of insurance for its needs. Your broker can advise you on the type of insurance that’s best for you, but in the meantime, here is a breakdown of types of business insurance.

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Expert Project Planning Tips for Startups

As an entrepreneur, you will always be creating projects for yourself and your team. Whether you realize it or not, the business of running a startup is organized around a distinct grouping of tasks and exercises. A good startup needs to be well organized so that your tasks drive completion of your projects and your projects serve the larger goal of accomplishing your business objectives. Unfortunately, many entrepreneurs don’t do their due diligence when it comes to project planning and try to do everything at once, which increases stress and drives down productivity over time. Here are some tips from experts on how to stay organized and in control of all your business projects.

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Creating a Business Backup Plan

Things can change quickly in the entrepreneurial world and it’s important for you to be able to adapt quickly. Nobody goes into business expecting for their entrepreneurial venture to fail. The very idea violates everything that the entrepreneurial mindset stands for, which doesn’t change the fact that 92 percent of startups fail. It’s because of these unkind statistics that it’s important for every entrepreneur to be realistic about their chances for success and develop alternative strategies to ensure the success and longevity of their business. Here’s how to build a backup plan in case your business needs to take a quick 360.

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Top Reasons Startups Fail

Not every startup will succeed. In fact, according to a recent study co-authored by experts at Berkeley and Stanford, 92 percent of startups will fail within the first three years. But plenty of those entrepreneurial ventures might still be around today if they had avoided these top reasons that most startups fail.

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Tips for Improving your Sales Pitch

One of the most challenging aspects of being a small business owner is focusing less on the finances and more on how, where and when you engage and welcome new customers. Differentiating yourself from competitors is the only way to reach out to new customers and win new business. Here are some tips to improve your approach.

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Optimizing your Landing Pages for Digital Marketing Success

You’ve been running paid search campaigns and optimizing your website but you’re still not seeing great results from your digital marketing. It could be that your landing pages aren’t up to par.

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What to Do if Your Business is the Target of Fraud

Unfortunately, business fraud is an all-too-common loss that businesses can suffer. Whether it’s internal or external someone could defraud your business in any number of ways. From stealing corporate credit card numbers to hacking data systems that contain sensitive customer information it’s important to know how to recover from business fraud. Here’s how you can clean up the mess and prevent future fraud.

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Reviewing Your Mission Statement

Your business has been around for a few years now, so is your original mission statement still relevant? It’s important to assess how your current business model and strategy aligns with the mission statement that you started with. Things change, businesses evolve, and goals are (hopefully) being met. With all of that in mind you might be surprised to realize that it’s about time for a mission statement refresh.

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4 Reasons Your Small Business Needs an Online Marketing Budget

Now, more than ever before, your potential customers are shopping for and researching information about products and services online. There’s tons of competition in the search engines, and having an online marketing budget and a plan is imperative to making sales from your online presence.

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Determining Loan Size and Needs in a Startup

If you’re looking for a small business loan or other financial resources, before you apply you need to accurately understand how much you need to get to the next level. Let’s take a closer look at some of the most common ways of funding a startup business that don’t involve the murky dealings of angel investors or venture capitalists.

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Setting Attainable Business Goals

Everyone wants to swing for the fences when setting business goals, but then they often fall short of these lofty expectations they made for themselves. As an entrepreneur, how do you go about setting up realistic and attainable business goals?

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How to Choose Your Business Structure

When it’s time to choose a business structure for your startup, things can quickly get confusing. From sole proprietorships to LLCs, it can be very difficult figure out what business structure is right for you. While there are many options, there’s no one best choice for the type of business entity you choose to legally operate under. There may be, however, a best choice for your particular company based on your business or performance goals. Let’s outline the most common types of business structures to help you decide on the best one for your startup now and in the future.

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Using Social Media to Grow Your Business-to-Business Business

Social media is largely seen as a B2C channel. But can B2B leverage it for growth? The answer is yes. Business-to-business social media marketing is no longer simply an efficient and effective way to boost sales—it’s an essential tool in your organization’s arsenal for competing in the B2B market.

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