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Move in now! Receive one month free on any full-time office lease. 12 month term. Our offices come fully furnished and include phone, WiFi, live call answering, a prestigious business address and much more. Call us now at 416 915 3131 to learn more.

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Toronto
(First Canadian Place), ON

100 King Street West Suite 5700
Toronto, ON M5X 1C7

Money Saving Tips for Frequent Business Travelers

How Small Businesses and Entrepreneurs Can Save Money on Business Travel

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How a Virtual Office Can Help Lawyers

Learn More About How Virtual Offices Benefit Law Firms and Attorneys

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Five Unusual Marketing Campaigns From Recent Years that Worked Splendidly

These five marketing campaigns were truly out of the ordinary, yet they still resonated with customers. Here’s what they were and why they worked.

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Exploring Options for Advertising Your Small Business Locally

You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.

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Affordable Website Design

How to Create an Affordable Small Business Website

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Cold Calling: Does it Still Work?

Is Cold Calling Really Dead? The Answer May Surprise You

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Forecasting Revenue for Your Business

Methods to Predict Business Revenue

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Designing a Strong Brand Logo

How to Design a Logo for Your Business

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A Guide to Fear-Free Public Speaking

Improve Your Public Speaking Skills and Grow Your Business

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Entrepreneurial Words of Wisdom

Advice and Motivation From Top Entrepreneurs

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Methods to Spur Creativity

Methods to Spur CreativityFire Up Your Creative Side With These Tips and Tricks

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Optimize Your Business’s Facebook Page With Insight Data

Learn How to Use Facebook’s Insights to Make Your Business Page More Effective

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Managing an Internship Program for Your Small Business

Create an Internship Program That Benefits You and Your Interns

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Using Social Media to Boost eCommerce

Use Facebook, Pinterest, Twitter, and Instagram to Increase eCommerce Sales

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Leveraging a Virtual Assistant for Administrative Support

Get More Time to Work on Running Your Business With a Virtual Assistant

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The Importance of Face to Face Communication

Why Face to Face Communication is Vital in Business

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Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

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