-
Intelligent Office University
The information you need to do more business, better. Grab a pen and paper, because you’ll want to take notes.
Toronto
(First Canadian Place), ON
Simple Excel Tricks to Help Analyze Your Business Data
Big data is unavoidable nowadays, and sorting through it can give you a big headache. If you want your data to work for you and your business you’ll need to learn how to analyze it... otherwise it’s of little value.
Read More >
Ways to Lower Your Cost Per Acquisition
Cost Per Acquisitionadvertising, also known as Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion as a download, transaction, or lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. In traditional CPC models, the advertiser pays each time someone clicks on the ad.
Read More >
How to Use PR to Spread the Word About Your Business
In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.
5 Reasons to Read Your Business Plan From the Perspective of an Investor
Do you think you have the perfect business plan and strategy? Don’t be so quick to answer, because you might want to give it another review; try thinking like an investor the next time you read through your business plan.
Read More >
5 Businesses That Are Running Amazing Marketing Campaigns
Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.
Read More >
Understanding Small Business Size Standards
The Small Business Administration, or SBA, is a federal entity that provides resources, loans, and other helpful information to small business owners throughout the country.
Does Your Company Have the Right Type of Business Insurance?
Small businesses are inherently at risk, so putting them under the umbrella of certain protections is a key strategy to longevity and survival. From general liability insurance to commercial property insurance, you need to make sure that your small business has the right type of insurance for its needs. Your broker can advise you on the type of insurance that’s best for you, but in the meantime, here is a breakdown of types of business insurance.
Read More >
Expert Project Planning Tips for Startups
As an entrepreneur, you will always be creating projects for yourself and your team. Whether you realize it or not, the business of running a startup is organized around a distinct grouping of tasks and exercises. A good startup needs to be well organized so that your tasks drive completion of your projects and your projects serve the larger goal of accomplishing your business objectives. Unfortunately, many entrepreneurs don’t do their due diligence when it comes to project planning and try to do everything at once, which increases stress and drives down productivity over time. Here are some tips from experts on how to stay organized and in control of all your business projects.
Read More >
Creating a Business Backup Plan
Things can change quickly in the entrepreneurial world and it’s important for you to be able to adapt quickly. Nobody goes into business expecting for their entrepreneurial venture to fail. The very idea violates everything that the entrepreneurial mindset stands for, which doesn’t change the fact that 92 percent of startups fail. It’s because of these unkind statistics that it’s important for every entrepreneur to be realistic about their chances for success and develop alternative strategies to ensure the success and longevity of their business. Here’s how to build a backup plan in case your business needs to take a quick 360.
Read More >
Top Reasons Startups Fail
Not every startup will succeed. In fact, according to a recent study co-authored by experts at Berkeley and Stanford, 92 percent of startups will fail within the first three years. But plenty of those entrepreneurial ventures might still be around today if they had avoided these top reasons that most startups fail.
Read More >
Tips for Improving your Sales Pitch
One of the most challenging aspects of being a small business owner is focusing less on the finances and more on how, where and when you engage and welcome new customers. Differentiating yourself from competitors is the only way to reach out to new customers and win new business. Here are some tips to improve your approach.
Read More >
Optimizing your Landing Pages for Digital Marketing Success
You’ve been running paid search campaigns and optimizing your website but you’re still not seeing great results from your digital marketing. It could be that your landing pages aren’t up to par.
Read More >
What to Do if Your Business is the Target of Fraud
Unfortunately, business fraud is an all-too-common loss that businesses can suffer. Whether it’s internal or external someone could defraud your business in any number of ways. From stealing corporate credit card numbers to hacking data systems that contain sensitive customer information it’s important to know how to recover from business fraud. Here’s how you can clean up the mess and prevent future fraud.
Read More >
Reviewing Your Mission Statement
Your business has been around for a few years now, so is your original mission statement still relevant? It’s important to assess how your current business model and strategy aligns with the mission statement that you started with. Things change, businesses evolve, and goals are (hopefully) being met. With all of that in mind you might be surprised to realize that it’s about time for a mission statement refresh.
Read More >
4 Reasons Your Small Business Needs an Online Marketing Budget
Now, more than ever before, your potential customers are shopping for and researching information about products and services online. There’s tons of competition in the search engines, and having an online marketing budget and a plan is imperative to making sales from your online presence.
Read More >
Determining Loan Size and Needs in a Startup
If you’re looking for a small business loan or other financial resources, before you apply you need to accurately understand how much you need to get to the next level. Let’s take a closer look at some of the most common ways of funding a startup business that don’t involve the murky dealings of angel investors or venture capitalists.
Read More >
Setting Attainable Business Goals
Everyone wants to swing for the fences when setting business goals, but then they often fall short of these lofty expectations they made for themselves. As an entrepreneur, how do you go about setting up realistic and attainable business goals?
Read More >
