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Toronto
(First Canadian Place), ON

100 King Street West Suite 5700
Toronto, ON M5X 1C7

Should Small Business Use Snapchat Advertising?

It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.

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A Quick Guide to Managing Employee Payroll and Benefits

Managing payroll for a small business is no easy task: there can be a lot of paperwork and your employees could become frustrated if this important part of their jobs isn't handled properly. Follow these steps to help you manage your staff payroll and benefits.

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How to Identify and Dispel Your Work Demotivators

Motivation is a central factor in producing the creativity, work ethic and drive required to be an entrepreneur. Motivation is what causes entrepreneurs to strike out on their own in the first place, because they feel instinctively that the business they want to create is the right thing. But there are also many different factors that can kick entrepreneurs off-course and cause them to lose that motivation.

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Can Pokémon Go Increase Traffic to Your Small Business?

Even if you don’t know the difference between a Jigglypuff and a Charmander, you’ve likely heard all about Pokémon Go by now. You’ve seen people walking down the sidewalk and through parks, noses buried deep in their phones as they try to catch Pokémon.

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How Entrepreneurs Can Find Work-Life Balance

Most entrepreneurs love their careers. Running their own businesses gives them the freedom to choose what they work on and how they achieve their goals. They often work harder, longer and more hours than traditional employees. But it's hard for entrepreneurs to find a break in their schedules. But every healthy person should have a work life balance. Some say that achieving work-life balance is impossible but only you can find out your own answers. Here are some things to think about.

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Five Ways a Virtual Assistant Can Make You More Efficient

When you and your staff are free to delegate tasks, you can spend more time on more important projects that help support and further your small business. A virtual assistant is the perfect way to offload some tasks and allow for more efficient work from your staff.

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Planning for Corporate Restructuring

Whether you’re a sole proprietorship, an LLC, partnership, etc. there may come a time when you should think about restructuring your small business.

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How to Drown Out Distractions at Work

Running a small business is hard work by itself. But unwanted distractions not only prevent employees from doing their best work, but also can lead them to seek employment elsewhere.

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Top Four Low Cost Marketing Strategies

Trying to get the word out about your business on a limited budget? Your market strategy for your startup will really depend on your individual business goals, timeline and available resources. Search engine optimization (SEO) is generally cost-effective but it takes time. Pay-per-click advertising is more expensive but produces results right away. These are just two of many available strategies including social media, traditional public relations, and inbound marketing.

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Can Wearable Tech Help Entrepreneurs Manage Day-to-Day Business?

Wearable tech, such as smart watches, is popping up all over these days.Grandmothers are wearing Fitbit, virtual reality is about to become mainstream and Apple’s smartwatch is ubiquitous in tech-oriented wonderlands like Silicon Valley. Wearable technology — wireless-connected gadgets that take the form of eyeglasses, bracelets, wristwatches and other small accessories for the human body—have left their niche and geeky reputations behind and become popular purchases for the average consumer. But can this new technology help entrepreneurs manage their everyday business activities? Let’s take a look at how some wearable tech applications might improve the comfort and productivity of hardworking entrepreneurs.

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Team Building Activities for your Office

A closely knit team at your office will likely work better together to get projects and tasks done. Unfortunately phrases like “team building” and “ice breaker” can try the patience of even the most team-oriented staffers and may cause anxiety among introverts. With a little creativity and planning, you can build team building exercises that authentically engage all members of your team and give them an opportunity to refocus, build teamwork and bond. Here are some creative team building activities you may consider for your staff to provide memorable and fun ways for employees to build morale.

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