Easy-to-Use Tools That Will Amplify Your Digital Marketing Strategy
Your small business’s prospects and potential customers are probably conducting online searches for solutions to their problems right this very second. If your business provides a product or service that can help them, what’s the best way to get their attention?
Digital marketing, of course.
These days, every small business needs to do a bit of digital marketing in order to grow. Digital marketing tools provide an easy way to stay in touch with your audience and build more brand loyalty, and here are five of our all-time favorites.
1. Google Analytics
Google Analytics isn’t just a free tool. It’s also an incredibly powerful tool. When you connect Analytics to your company’s website, you’ll gain access to a variety of data-based insights, including:
- The number of unique visitors to the website by day, week, month, year, or any other time period you choose.
- The keywords people use to find your website (if you do any content marketing, this information is very helpful).
- How visitors reach your site, whether it’s a link from another website, an organic search query, paid advertising, social media, or by typing your website’s URL directly into their browser.
- The demographics of visitors.
- How much time visitors spend on your website, including data on individual page performance.
These five things are just the tip of the iceberg in terms of what Analytics can do, but they’ll be enough to get you started on your digital marketing journey.
Most modern businesses have an email newsletter that they send to prospects and customers. Email newsletters are a great way to deliver value, build relationships, and get more brand recognition. MailChimp is one of the most popular tools around for creating and sending those emails.
The free version is perfect for any business getting started with email marketing — you can have up to 2,000 subscribers on your list and can send 12,000 emails per month.
For more help getting an effective email marketing campaign up and running, don’t miss our Beginner's Guide to Email Marketing.
There’s no need to become a graphic designer with online tools like Canva. Using the simple drag-and-drop interface, users can easily create stunning visuals for social media campaigns, email newsletters, websites, and so much more.
You’ll have an arsenal of photo editing options, fonts, color palettes, customized image sizes for social media platforms, and everything else needed to make eye-catching imagery that demands attention.
Project management tools like Asana help small business owners keep track of projects, which is especially helpful when managing digital marketing efforts (or any other project, for that matter).
The visual platform makes it easy to map out every project and hold team members accountable. You can also integrate Asana with a number of other platforms such as Slack, Salesforce, Outlook, and more.
This easy-to-use tool is ideal for any small business that relies on Twitter as a major component of its social media strategy. Followerwonk will help you analyze your audience, find new connections, and optimize strategy. The main downside is that it only works with Twitter, so this isn’t the tool for you if Twitter isn’t an integral of your social media marketing plan.
Speaking of strategies and plans — it’s important to remember that hyper-targeted tools like these are only effective when paired with a comprehensive social media strategy.