Often, small businesses don't have the resources to expand into related verticals. However, a mutually beneficial partnership with another company can expand business for both—for example, a marketing agency outsourcing to a video production company. Other reasons to bring on a partner firm could have to do with skill gaps. Certain functions are essential to running a business and it may make more sense to outsource those services. You may have a terrific product but not enough expertise to efficiently manage sales channels or deliver your product. Sales and marketing is another expertise that is hotly debates by small businesses, startups and entrepreneurs alike. It doesn't matter how great your business is if no one knows about it, and no one is born with a natural ability to create a market—it's a skill that has to be practiced and honed over time. Even just making the money (collecting from customers, paying vendors and employees) may be an area where it's easier to partner with a full service company like
that can more easily and accurately manage your back office.