Smarter Office Blog

5 Tactics That Could be Undermining Your Search Engine Optimization

If you aren’t seeing results from your Search Engine Optimization (SEO) efforts, there’s a chance you could be undermining your work without even realizing.

7 Keys to Success at Equity Crowdfunding

Tax Strategies for Those Who Work Remotely

Unfortunately, the tax landscape isn't always so clear for remote workers, who draw income from multiple sources and work from multiple locations. To avoid potential penalties and limit your tax obligations, consider the following tax strategies for remote workers.

What You Need to Know About Insurance When You’re Self Employed

Gender Discrimination and Financing

The research findings are contradictory — some studies suggest that there’s no gender discrimination in business financing, while others crunch the numbers and see an obvious gap in funding and loan consideration.

Check Up on Business Goals Before the Holidays

With more time to plan, small business owners can more accurately foresee what will need to be accomplished and how best to undertake it so that 2016 ends smoothly and 2017 will be even more successful.

6 Mistakes to Avoid in Your Writing

Modern entrepreneurs spend a lot of time pecking away at keyboards. Unfortunately, many undervalue the importance of well-written internal and external communications. From emails and blog posts to client proposals and reports for management, poor business writing can undermine your success.

7 Ways to Get More Traffic to your Webinar

Webinars are an excellent way to convert traffic and subscribers into paying customers. That said, they only work if people show up.

Protect Against a DDoS Attack

5 Tips for Successful Facebook Contests

While some business owners credit Facebook contests for increased customer engagement, others view them as time-consuming endeavors that simply don't work. In truth, these social media tactics can be either, depending on how they're set up.

5 Tips to Build your Company's Credit Rating

Unfortunately, it can be difficult for unproven enterprises to secure credit from risk-averse banking institutions. The following tips can pave a clearer path toward accessing credit lines for your business.

How to Create Ad Copy for Different Social Media Channels

With so many options, however, it's not always easy for business owners to craft quality, actionable content across multiple unique channels. To better tailor your social media ads, learn a few best practices for some of the most popular platforms.

Impact of Ad Blockers on Marketing Strategy

Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.

Is Great Customer Service the Best Policy

Most business owners spend countless hours searching for ways to acquire new customers. Unfortunately, few dedicate as much energy to keeping the ones they already have.

Guide to Growth Hacking

One of the most widely discussed terms in the startup world, growth hacking is all about employing unconventional strategies to gain market traction and grow faster. To learn how you can use this concept to spur your business forward, learn some of the more effective growth hacking strategies.

6 Tech Tasks Your Small Business Should Outsource

When it comes to running a small business, success is often dependent on an entrepreneur's willingness to surrender control.

You Should Still Go to Office Hours, Even After College

For those who take advantage, college office hours bring substantial benefits that point toward greater success. That said, office hours aren’t just limited to students.