Smarter Office Blog

Good press can make the phone ring, drive traffic to your website and conjure new customers seemingly from thin air. It can also lead to even more press, while boosting credibility and brand awareness. But, how do you make it happen?

Marketing automation is a valuable tool for modern businesses, yet very few entrepreneurs use it effectively. To make sure you're getting the most from this innovative technology, learn how to leverage automation for all its worth.

Nowadays, having a website for your small business is hardly optional. It’s the first impression that most consumers will see, so you want to make sure you build a user-friendly website from the very beginning.

Consumers are becoming more and more informed about sustainability and other social issues, and as a result they want to feel good about where they’re spending their hard earned money.

No boss, a flexible schedule, and the freedom to work anywhere are just a few of the reasons some people choose to freelance.

Tax time can be stressful for small business owners who have lots of expenses and limited budgets. Fortunately, there are a number of mobile tools that can take the burden out of filing.

It can be difficult for managers to integrate new hires into their company cultures.

Beginning January 1st of 2017, French companies with more than 50 workers will be required to give employees a guaranteed “right to disconnect” from their work emails outside of standard business hours. The goal is to reduce stress and improve work-life balance, and we can all learn a thing or two from the new legislation.

For the better part of a century, Americans made a living working nine to five for a single employer. These days, much has changed, with millions of people assembling various streams of income by working independently.

If you’re still on the fence about whether or not you should begin to take a salary, keep reading — here’s why founders should pay themselves.

The following connections can give you a considerable leg up in your venture, especially if you can nab them all.

Whether it's student loans, car payments or credit card debt, Americans owe more money than ever. In fact, according to a recent report from NerdWallet, the average U.S. household carries $16,061 in credit card debt.