Smarter Office Blog

Educating your employees about new technology can help them become more “digitally literate.” What exactly is digital literacy and how can it help your business? Here's how you can "upskill" your employees, so your company can succeed in an ever-shifting landscape.

Modern technology has certainly changed marketing planning. Whether via digital or other channels, success starts with analysis and thoughtful planning. Here are six key components of a marketing plan in the age of technology.

Is your start-up business, and in turn your revenue, growing? Yes? Congratulations.

When it comes to effective online marketing, content is key. Once you've intrigued, informed and entertained your audience, however, you need to seal the deal. A compelling call to action invites customers down the next stage of your marketing funnel. Here are the best ways to command attention with your CTAs.