Intelligent Office University

ROI Calculator - Marketing ROI Analysis 101

While marketing is not an exact science, there are ways to gauge its profitability. Here's our guide to effective marketing ROI analysis to help you determine if your money is well spent.

Your Guide to B2B Marketing

B2B marketing, a.k.a. the practice of marketing to businesses, is different than marketing to individuals (also called B2C marketing, or business to consumer marketing).

Small Business: How to Compete Against BIG Competition

Small business don't just have to compete against other entrepreneurs; they must also compete against massive corporations. If you're feeling like a small fish in a large pond, the following tips can help you compete against the big boys.

Well-being: 4 Mindfulness Exercises for the Workplace

Today's professionals are constantly bombarded with tasks that leave them feeling stressed, anxious and high-strung. Studies suggest that mindfulness can help with this; however, most of us are too busy to sit down for a 30 minute session of mediation. Here are four quick and easy mindfulness exercises you can do at your desk to achieve a positive mind-body balance.

5 SEO Strategies That Never Change

Search engine optimization, or SEO, is ever-changing. The algorithms that Google, Yahoo, Bing, and other search engines use change frequently, but the fundamentals that determine a webpage’s SEO rank will always remain the same.

How the Best Entrepreneurs Get (and Stay) Organized

As an entrepreneur, there are countless tasks, projects, and priorities vying for your attention at any given time. If you want to stay productive and on track to accomplish all of your business goals, you need to be organized.

Small Business Success - Prepare for an Uncertain Future

More than half of small businesses fail within the first five years. How can your company beat the odds? Here's how to expect the unexpected and prepare your business for the unknown.

Don’t Hack Me: 5 Easy Ways to Protect Your Mobile Device

With it you can do it all -- email, shop, check your bank account, make hotel reservations, book your flight, listen to a podcast, and, if you’re old school, even make a phone call.

Remote Work and Commercial Real Estate

The rise of the remote workforce has reshaped just about every business market, including commercial real estate. Here's how brokers can leverage this trend, while reshaping their offering to capitalize on the increasing preference for work flexibility.

Sharing Economy and Virtual Working Culture

As work become more flexible, the concept of office culture is becoming more complex and abstract. Here's how the sharing economy has influenced the way people work and the way people think about work.

A Virtual Receptionist Might be Just What You Need

The phones are ringing, the email is pinging and the web messages keep coming in. You can’t keep up and you need help, pronto.

Remote Work: How to Become a Remote Worker

According to recent surveys, 43 percent of Americans spent at least some time telecommuting last year. If you'd like to join their ranks, these tips will help you make remote work, work for you.

How Designers and Developers Can Benefit from a Virtual Office

As a designer and/or developer, all you need is a computer and an Internet connection, right?

How a Writer Can Benefit from a Virtual Office

5 Winning Social Media Strategies

One of the most powerful tools in your marketing arsenal, social media is essential to building your brand. Here are five strategies that will help you increase traffic, promote engagement and drive conversions.

Millennial Generation Likely to Change Entrepreneurial Landscape

When it comes to starting a new business, the old boys’ club is no longer the norm. Instead, according to the 2016 annual report by the Kauffman Foundation, women started 40.6 percent of new businesses. And joining women in their entrepreneurial quests are minorities.

Video Conferencing 101 - How to Conduct a Successful Video Conference

Effective video conferencing has become an essential skill for business professionals. Learn how to run a successful video conference here.