Smarter Office Blog

Even the savviest entrepreneurs could use some extra help, especially when business growth is their main goal.

There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.

The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.

Good press can make the phone ring, drive traffic to your website and conjure new customers seemingly from thin air. It can also lead to even more press, while boosting credibility and brand awareness. But, how do you make it happen?

When they are managed and treated well, remote workforces can be productivity powerhouses. On the other hand, when they are mismanaged, off-site employees can be unpredictable burdens.