Congratulations—you’ve launched your own small business and it’s a huge success. Maybe too huge; you find yourself growing at a healthy but unsustainable rate and demand for your products or services is starting to outstrip demand. Where do you turn to find new and talent employees for your small business? It used to be that small businesses would just put a sign in the window, but things have changed radically in the past two decades. So let’s look at both the old-fashioned and the new innovative ways to recruit workers to see what works best for you.
“Have it your way.” “Coke Is It.” Trademarks used to be simple. The common use of the term described words or symbols used by companies for sales, advertising, marketing and other uses of their intellectual property and branding rights. You've established your brand and products, but have you gone through the necessary steps to protect these things legally? Here's a quick overview to protect your business trademarks.
You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.