Red Bank, NJ

331 Newman Springs Road Bldg. 1, 4th Flr. Suite 143
Red Bank, NJ 07701

5 Cyber Security Facts Small Business Owners Need to Know

If you’re running a small business there’s no doubt that you have some vital and sensitive information about your company and its customer’s stored online. This means that knowing some cyber security facts and protocols can come in extremely handy when it comes to keeping your business and it’s information safe.

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Unique Business Cards: Can They Help Your Brand Stand Out?

Your business cards are an integral part of your overall branding and a powerful marketing tool. But, you need to make sure that your business cards are memorable, lest they end up in the back of a desk drawer, forgotten forever.

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Why Every Consultant Needs Office Space to Meet with Clients

Working from home as a consultant can be absolutely wonderful: you set your own hours and save tons of time not having to commute to and from the office.

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Better Time Management for Small Business Owners

The day of a small business owner is packed with obligations and responsibilities. From company meetings, to managing your personal life outside of work, prioritizing your time is a vital skill to cultivate. Here’s how you can learn to prioritize your time so that you get the most out of each day, without stressing too much.

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Identifying the Flaws in Your Business Plan

You’ve created a business plan for your startup. You’ve even read it from the perspective of investors, and perhaps you’ve already revised it as your plans change and your business evolves.

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5 Reasons Customer Support is More Important Than Ever Before

Today’s marketplace is highly competitive, and oftentimes a great product alone isn’t enough to ensure success. Customers will be more likely to stick with your brand if they’ve had a positive experience with your overall customer service, but why is this personal touch more important than ever before? Keep reading to find out five compelling reasons why your small business needs to excel in this department.

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Keys to Recruiting Employees

How do you recruit top performers for your small business? If you’re like many businesses, you might be relying on resumes being sent in response to job postings, or perhaps you’re using a recruiting firm. However, there are better ways to seek out new talent, like reaching out to them directly. Here’s how you can find valuable employees without having to wait for them to find you.

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4 Signs That You're Micromanaging... and How To Fix It

As a business owner it can be tough to step back and relinquish some control. This mindset may have been helpful at the beginning of your business journey, but now that you’re growing and have employees it’s time to let them take on some of responsibility. That’s why you hired them, after all.

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4 Keys to Success as a Freelancer

Are you trying to break out on your own to start your own freelancing business? Regardless of your industry, skillset, and niche there are several integral keys to establishing a successful freelance career. If you keep these tips in mind as you embark on your freelance journey success will be that much more attainable.

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Google Mail Smart Reply, Can it Be a Time Saver for Entrepreneurs?

Late last year Google began rolling out a feature dubbed Smart Reply in it’s Gmail mobile app, and now the change has been fully implemented in the desktop version of Gmail. The feature learns which of your emails generally require responses and then suggests up to three different responses for you to choose from.

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Growing by Targeting New Customers

It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.

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Finding a Financial Advisor as an Entrepreneur

You can't do everything as a entrepreneur. This very often is what entrepreneurs themselves refer to as “Entrepreneur Syndrome.” These are the men and women who are afraid to give up control and want to do everything themselves. From answering the e-mails to securing venture capital to buying the office supplies, they want to do everything themselves. This gets even more complicated when it comes to juggling finances, which distracts many entrepreneurs from the core of their business.

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Simple Excel Tricks to Help Analyze Your Business Data

Big data is unavoidable nowadays, and sorting through it can give you a big headache. If you want your data to work for you and your business you’ll need to learn how to analyze it... otherwise it’s of little value.

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Ways to Lower Your Cost Per Acquisition

Cost Per Acquisitionadvertising, also known as Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion as a download, transaction, or lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. In traditional CPC models, the advertiser pays each time someone clicks on the ad.

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How to Use PR to Spread the Word About Your Business

In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.

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5 Reasons to Read Your Business Plan From the Perspective of an Investor

Do you think you have the perfect business plan and strategy? Don’t be so quick to answer, because you might want to give it another review; try thinking like an investor the next time you read through your business plan.

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5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

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