Growing and Scaling Your Small Business With Focus
We’ve all heard the saying, “Jack of all trades, master of none.” As a small business owner, it’s a statement that might make you chuckle a bit — you’d love to be a master of one single thing, rather than try to learn about all of the minutia of running a company.
Luckily, you can free up time to focus on mastering the most important parts of growing and scaling your business. In the digital age you no longer need to be a jack of all trades. Here are three examples that show how your business could benefit from third party outsourcing. Their expertise will allow you to harness existing technologies and knowledge so that you can focus and scale.
Grow the smart way with the Small Business Administration (SBA)
Whether you need help writing a business plan, getting a loan with a third party lender, guaranteeing a bond, help finding venture capital, or something else, the SBA can help you reach those goals. There are a number of programs and resources available for a variety of needs.
You can learn more about the SBA in our Small Business Resources section. Their website also has tons of information to help you find your way.
Outsourcing your online marketing
Every business owner should know some marketing basics, but with so many tools available there’s no need to become an expert in email marketing, social media, search engine optimization, paid search, and the myriad other options for online advertising and outreach. You want to get the word out and raise awareness for your brand, but the number of available tools can be downright overwhelming.
Let’s start with MailChimp, an email newsletter service that ups the efficacy of your email newsletter campaigns. ConstantContact is another option that can help you streamline your email communications and convert more leads into sales. For social media, Buffer let’s you schedule posts on Facebook, Twitter, and more. You could easily set aside some focused time to schedule content, and then move on with your day.
Does all of this still sound like a bit too much? Consider hiring a virtual assistant. There’s virtually no limit to what they can help you accomplish, meaning you can get the customized support you need to free up time to scale your growth further.
Optimize your hiring processes
Did you know that there are third party services that can help you make hiring decisions? If you need to grow your team, but dread the thought of hiring, Greenhouse is a solution worth investigating.
Per their website, “Greenhouse is an applicant tracking system and recruiting software designed to optimize your entire recruiting process. Find better candidates, conduct more focused interviews, and make data-driven hiring decisions.” Essentially, their platform allows you to build and scale talent operations.
It’s an incredibly useful tool for small businesses and startups who need to hire, and hire efficiently. And once you have a qualified team of top performers in place, you’ll have far more time to focus on running and scaling your business.
