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If a business isn't marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools allow businesses to perform all of the basic marketing strategies in-house and within a small budget by managing social media and PPC campaigns, utilizing email marketing campaigns for consumer outreach, performing market research and analysis, and staying current on their website's development.
Marketing budgets are frequently tight for small and medium-sized businesses. Overhead costs such as product purchasing and payroll take first priority. After these expenses are addressed, it doesn't leave much money to actually market the business - a necessity if a business is to grow and thrive in a competitive environment.
For small and medium-size businesses who want to learn about the best tools download DIY Marketing Tools: Marketing Your Business on a Tight Budget.