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Marlton, NJ

525 Route 73 North Suite 104
Marlton, NJ 08053

Feel Like Perusing Some Books On Getting And Keeping Customers? Here Are 10 Options

If you are part of an organization with a medium to large sales force that has experienced the end of sales as usual, “7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization” is a book worth looking at. Authors Warren Shiver (@WarrenDShiver), Founder and Michael Perla (@MLPerla), Principal of Symmetrics Group have combined their collective experience and research in transforming sales organizations into this guide. This book provides a basic road map based on best practices for sales leaders to follow as they work to transform their organization to align with how their customers buy. Readers will find a step-by-step guide to a sales force transformation, how to get management and sales buy in and how to implement the transformation in your organization.

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Finding a Financial Advisor as an Entrepreneur

You can't do everything as a entrepreneur. This very often is what entrepreneurs themselves refer to as “Entrepreneur Syndrome.” These are the men and women who are afraid to give up control and want to do everything themselves. From answering the e-mails to securing venture capital to buying the office supplies, they want to do everything themselves. This gets even more complicated when it comes to juggling finances, which distracts many entrepreneurs from the core of their business.

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Simple Excel Tricks to Help Analyze Your Business Data

Big data is unavoidable nowadays, and sorting through it can give you a big headache. If you want your data to work for you and your business you’ll need to learn how to analyze it... otherwise it’s of little value.

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Does Your Sales Team Need Some Motivation? Here Are 3 Ways To Boost Everyone's Get-Up-And-Go

Cold, hard cash is a tried and true motivator. Many sales teams hold weekly, monthly and quarterly contests on both the individual and team levels. You can set the parameters to fit your business, such as the number of widgets sold, the total sales in dollars or the number of new accounts opened.

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Ways to Lower Your Cost Per Acquisition

Cost Per Acquisitionadvertising, also known as Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion as a download, transaction, or lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. In traditional CPC models, the advertiser pays each time someone clicks on the ad.

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How to Use PR to Spread the Word About Your Business

In a crowded market, especially one like Silicon Valley, Austin, Portland, Minneapolis or other startup markets favored by venture capitalists, getting attention can be tough. When we talk about “PR,” it’s important to define what we’re really talking about. “Public Relations” refers to the art and science of establishing and promoting a favorable relationship with the public. Bear in mind that “the public” isn’t the same as seeking funding, taking out a bank loan, or establishing a base of customers. Here, we’re truly talking about how your startup is perceived by the public at large, and what benefits or challenges present themselves by the manner in which your startup is perceived. The goal here is becoming a known brand.

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In the Middle of a PR Nightmare? Here are 5 Steps to Help

If you're in the middle of a controversy, you need to make sure that the right people are speaking to the media and the public on behalf of your company. Brian Kearney, associate digital PR specialist at Blue Fountain Media, said that your first move should be to decide which people will be on your PR crisis response team. This could be the CEO, the head of communications or another senior executive, but you must identify the most important and well-informed individuals to serve as the liaisons, Kearney said.

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5 Reasons to Read Your Business Plan From the Perspective of an Investor

Do you think you have the perfect business plan and strategy? Don’t be so quick to answer, because you might want to give it another review; try thinking like an investor the next time you read through your business plan.

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5 Businesses That Are Running Amazing Marketing Campaigns

Getting noticed is one of the most difficult parts of getting your startup on the track to success. If you can’t attract the attention of potential customers and clients, your sales certainly won’t increase.

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Understanding Small Business Size Standards

The Small Business Administration, or SBA, is a federal entity that provides resources, loans, and other helpful information to small business owners throughout the country.

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Does Your Company Have the Right Type of Business Insurance?

Small businesses are inherently at risk, so putting them under the umbrella of certain protections is a key strategy to longevity and survival. From general liability insurance to commercial property insurance, you need to make sure that your small business has the right type of insurance for its needs. Your broker can advise you on the type of insurance that’s best for you, but in the meantime, here is a breakdown of types of business insurance.

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Expert Project Planning Tips for Startups

As an entrepreneur, you will always be creating projects for yourself and your team. Whether you realize it or not, the business of running a startup is organized around a distinct grouping of tasks and exercises. A good startup needs to be well organized so that your tasks drive completion of your projects and your projects serve the larger goal of accomplishing your business objectives. Unfortunately, many entrepreneurs don’t do their due diligence when it comes to project planning and try to do everything at once, which increases stress and drives down productivity over time. Here are some tips from experts on how to stay organized and in control of all your business projects.

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Creating a Business Backup Plan

Things can change quickly in the entrepreneurial world and it’s important for you to be able to adapt quickly. Nobody goes into business expecting for their entrepreneurial venture to fail. The very idea violates everything that the entrepreneurial mindset stands for, which doesn’t change the fact that 92 percent of startups fail. It’s because of these unkind statistics that it’s important for every entrepreneur to be realistic about their chances for success and develop alternative strategies to ensure the success and longevity of their business. Here’s how to build a backup plan in case your business needs to take a quick 360.

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8 Improvements You Can Make to Your Company's FAQ Page

Obviously your first step is going to be to ask your loyal customers what questions they have and then slowly start building a list. However, when you’re first getting started and you don’t have much to go off of at the start, you can actually turn to keyword research. It’s surprising, but this is an excellent way to see what people are curious about in your industry. Researching long tail terms can help give you an idea not only of what questions may be more important than others, but it can offer you related questions that you may not have considered.

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Top Reasons Startups Fail

Not every startup will succeed. In fact, according to a recent study co-authored by experts at Berkeley and Stanford, 92 percent of startups will fail within the first three years. But plenty of those entrepreneurial ventures might still be around today if they had avoided these top reasons that most startups fail.

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Tips for Improving your Sales Pitch

One of the most challenging aspects of being a small business owner is focusing less on the finances and more on how, where and when you engage and welcome new customers. Differentiating yourself from competitors is the only way to reach out to new customers and win new business. Here are some tips to improve your approach.

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