Smarter Office Blog

Social media is a powerful tool that always seems to be evolving. As 2018 approaches, here are some major trends you should know if you want to stay ahead of the curve.

Non-monetary incentives can be powerful tools that reduce turnover and ignite productivity. Here are some effective ways to motivate your team without increasing salaries.

Social media is a powerful force that can help propel a business forward. These tips can help you create an effective social media listening strategy that cultivates positive engagement.

Big data is the process of analyzing large data sets in order to obtain patterns related to behavior, activity, and other important customer information. Data-driven marketing has one goal: reaping profits for your company by engaging with customers more effectively. That may sound simple, but for a neophyte it may appear complex. Nevertheless, it is vital asset for any business, no matter how big nor small, to use big data especially when digital disruption means customers are more knowledgeable and more demanding than ever before. Here is how to take control of your data-driven marketing in today’s high-tech environment.

Think about the tasks you need to complete for your small business each day and the technology tools you use to get those tasks done. Would your life be easier if your computer, smartphone, printer, and other devices were all connected?

All entrepreneurs face major obstacles that stand in the way of success. For women entrepreneurs, however, things can be especially challenging, due to stereotypes among investors, partners and even customers. Here is our advice on how to fight through adversity and achieve your business goals.

In their never-ending quest to better understand search intent, Google and other search engines continuously evolve. To stay competitive, modern marketers need to change with them. Here are some of the latest SEO and SEM tactics to help you plan a more effective campaign.