Running a small business is hard, stressful work. The U.S. Census Bureau says that while about 400,000 new businesses are being created annually,
some 470,000 are closing. So you've made it—congratulations!
How well do you know your target market? If you are launching a startup, and you've done your research, you should already know who is most likely to purchase your product. But, have you created a marketing plan that is designed to effectively reach your potential customers?