Smarter Office Blog

If the bulk of your marketing efforts are focused on acquiring new customers, you could be missing out on a sizable chunk of profit. 

Unfortunately, in the age of demanding schedules, it's quite easy to click "send" without paying close attention to what you've typed. To avoid embarrassing and costly errors, learn some fundamental tips for improving your netiquette.

Webinars are an excellent way to convert traffic and subscribers into paying customers. That said, they only work if people show up. 

While some business owners credit Facebook contests for increased customer engagement, others view them as time-consuming endeavors that simply don't work. In truth, these social media tactics can be either, depending on how they're set up. 

Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter. 

One of the most widely discussed terms in the startup world, growth hacking is all about employing unconventional strategies to gain market traction and grow faster. To learn how you can use this concept to spur your business forward, learn some of the more effective growth hacking strategies.

According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.