Consultants are often misunderstood. People outside of the orbit of niche consulting often think of consultants as jet-setting experts who have trained for years to become one of the leading experts in their field. The simple truth is that a consultant's job is simply to consult: to analyze a situation, offer advice, bring in outside resources, and help the client to make a plan to do better. It's that simple. There is no magic equation that makes one consultant smarter or more successful than another one.
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