Corner Office

Corner Office - Available Now

San Francisco
(Financial District), CA

100 Pine Street Suite 1250
San Francisco, CA 94111

by Townes Haas
8/20/2014 10:17:37 AM

Not all social media platforms are created equal

As a small business owner, you’ve probably heard that social media should be a part of your well-rounded marketing plan. However, deciding where and how to allocate your limited resources can be extremely challenging. Let’s set something straight – small businesses do not necessarily need to be active on every social media platform. Each social media platform is unique, just like your business. That’s good news for small business owners; recognizing that you only need to focus on the platform(s) that are geared towards your type of business will help you reap the biggest rewards from your social media efforts.

There are tons of networks available for small businesses to take advantage of, but you shouldn’t aim to master them all – that’s just asking for social media burnout. Forget trying to maintain active accounts on Facebook, Twitter, Pinterest, Instagram, and others. Focusing on the social networks that target your audience is more than enough.

Which social media network is best for my business?

The nature of your business and the results you’re looking for from your social media efforts will determine whether Facebook, Twitter, Pinterest, Google+, or any number of other social media channels are best for your business. You should always claim accounts with your business name on the major social media networks, but don’t stress over keeping them constantly active. Do make sure that you continually provide up-to-date information on all, but focus your regular updates on the channels that your audience views most frequently.

For now, let’s focus on the biggest players in the social media game – Twitter and Facebook.

I s Facebook or Twitter better for my business?

Facebook and Twitter can be powerful tools if they’re used strategically. But, you might not need both. The best social network for your business will depend on your target audience and your current clients.

Facebook definitely has sheer volume on its side – it has over 1.23 billion active monthly users (Twitter has around 255 million.) But, that doesn’t mean your posts will be seen in news feeds. It’s getting increasingly difficult to reach your audience on Facebook without paying for advertising… but it’s still possible. If you post more frequently it’s far more likely that your posts will be shared and your reach will increase over time.

More women use Facebook than men, but there isn’t a huge demographic difference in users, since the platform is so widely used. Users are primarily young adults, but that’s an overall social media trend.

If you do have the budget to promote your Facebook posts, you can reach even more users.

Twitter may have less active users, but it’s easier to have your content be seen. Demographically, 18-29 year olds, urban residents, and African-Americans tend to use Twitter more often. Facebook has typically been the social media darling, but data shows that it can be easier tocultivate an engaged audience via Twitter, and an engaged audience is far more useful than a big audience.

If you have a lot of content to share and time to engage, Twitter is a good choice.

Make sure people can follow your social media accounts easily

Facebook, Twitter, and other social networks won’t be very helpful if your customers don’t know that you use them. Add “Follow Me” icons on your business’s website and link them to your accounts. It’s an easy way to get eyes on your social media endeavors.

Finally, having a LinkedIn profile is also helpful for small businesses

LinkedIn is primarily used as a networking tool, and you and your business should have LinkedIn pages.You don’t have to spend hours, or even minutes, maintaining the account each week, but it’s an invaluable tool for social networking. It might not be vital for driving sales but it does help your business look professional.

Some businesses need robust LinkedIn profiles more than others. Every business is built on relationships, but if your company requires constant networking with other professionals or contacts, using LinkedIn regularly is a good plan. If you want to kick your LinkedIn efforts up a notch, check out LinkedIn’s Sophisticated Marketers’ Guide.

If you still need help getting started with social media, read our Getting Started With Social Media, Part 1 andPart 2 posts.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >

Additional Intelligent Office locations near San Francisco, CA