Corner Office

Corner Office - Available Now

San Francisco
(Financial District), CA

100 Pine Street Suite 1250
San Francisco, CA 94111

by Garrett Spence
11/11/2014 12:33:56 PM

5 Tips on How to Entice and Engage the Right Social Media Followers

Social media has been touted as the best way for a small business to compete with larger businesses in the busy online marketplace. Social media is also relatively inexpensive compared to other forms of marketing. Yet, just like a traditional marketing campaign, a business’ social media campaigns must be targeted and well thought out. Additionally, businesses need to attract the right following of potential buyers and influencers. Here are some tips to help your business reach the right following. 

1. Research the audience: Target market research is necessary for all types of marketing campaigns, including social media. Figure out how your audience uses social media and on which platforms they’re most active. Determine what type of content and messages most appeal to them.

2. Limit the platforms: Many businesses think that they need to have an active presence on every social platform. But that's not always true. Using your target audience research, select the platforms that the target audience is using. Generally, businesses (especially smaller organizations) should limit their activity to two to three platforms. It’s best to select a few, and be targeted and regularly active rather that trying to do as little as possible on as many platforms as possible. For example, if the business audience is mainly B2B, Twitter and LinkedIn may be all that’s needed.

3. Provide the right mix of content: Businesses shouldn’t try to sell 24/7 on social media platforms. They should provide a mix of content, preferably a combo of thought leadership and promotions/sales content. Thought leadership content is content that provides information to the audience, usually via studies, articles, videos, infographics, etc. This content usually offers "why and how" information. This gives audience members useful data and also entices them to learn more about the company. While there’s no hard and fast rule, usually for every one promotional post on social media, there should be two to three thought leadership pieces.

4. Engage with your followers: Just posting messages and thought leadership content isn’t enough on social media. Businesses also need to engage with their potential followers. They need to respond to questions, retweet (on Twitter)/share other people’s content, interact with influencers, and more for people to even start noticing the brand. Read what others are posting, especially influencers, and respond to their posts. Ask questions, and invite followers to share their thoughts. One of the major reasons to limit the number of social networks is to make it easier to be more interactive.

5. Have a voice: Generic, boring social media accounts don’t get a lot of attention. A company must establish who it is online. Is the company the “news” outlet in their industry? Are they known for creating a little controversy? Figure out the best angle for the company and stick with it. Don’t be one way one day and another way the next. People will get turned off by the inconsistency.

Social media can be a highly effective way to reach new audiences, but businesses must find and engage with the right audiences from the get-go.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >

Additional Intelligent Office locations near San Francisco, CA