As previously mentioned, one of the challenges a solo attorney or micro-boutique (SAMB) law firm faces is having the resources to acquire and service clients effectively. In this post we highlight how a virtual receptionist or assistant can help, without incurring the big budgets of large law firms.
A virtual receptionist can also be an integral element of a SAMB's customer service strategy. Satisfied clients increase the likelihood of referrals, which is a critical source of new business for SAMBs. A great virtual receptionist can provide an exceptional customer service experience and the appropriate level of connectivity to the attorney – clients will feel that they can get immediate attention and answers without having to talk to the attorney directly every time they call.
In addition, a virtual assistant can perform various routine tasks for SAMBs. These administrative services allow them to manage their time better and concentrate on their work, meetings, and court room sessions without the constant interruption of phone calls. They give SAMBs more flexibility and autonomy in managing their work, without the fear of losing new business.
The additional revenue from gaining one or two more new clients a month can easily pay for the cost of the virtual office services multiple times, which makes the value proposition very strong. The SAMB also benefits from the peace of mind and additional flexibility to set its own schedules, which provides the autonomy that these attorneys desire and deserve. The opportunity cost of additional productivity that the attorney gains can be tremendous.
A virtual receptionist can greatly enhance an SAMB’s client acquisition strategy and handle many office tasks efficiently so attorneys can focus their time and attention on their legal responsibilities. Moreover, being unchained from the phone promises a significant improvement in work-life balance.