For most small businesses, marketing campaigns focus primarily on turning prospects into purchasers. However, you shouldn’t neglect your existing customers who already contribute revenue to your business.Read More >
There’s a lot of hype about “chatbots” lately in Silicon Valley. These are little artificial-intelligence programs that work like personalized assistants.* Microsoft talks about a bot that is a personal digital assistant that knows you, knows about your world and helps you with everyday tasks like ordering pizza using text, Skype or Slack. However, the digital beings (e.g., Alexa, Operator, Assist, x.ai, Siri, Magic, Fin, Messenger) that claim to make our lives easier, organize us and even make us feel emotionally better off are not the Nirvana we expect. Many times, chatbots cannot accomplish a task without the help of a human being in the “back office” somewhere around the world (be more inquisitive about this the next time you use a bot!). The bots may misinterpret what you want done because of your accent, tone or the way you phrased your question or need.Read More >
KPIs, or Key Performance Indicators, are the key figures calculated or located within your startup’s financial data. Digging into them reveals how well a startup is performing. They’re very useful.
As an entrepreneur orsmall business owner, the idea of stealing clients away from a big brand can seem like an impossible task. Often times, trying to compete on price is out of the question.Read More >
If you’re running a small business there’s no doubt that you have some vital and sensitive information about your company and its customer’s stored online. This means that knowing some cyber security facts and protocols can come in extremely handy when it comes to keeping your business and it’s information safe.Read More >
Your business cards are an integral part of your overall branding and a powerful marketing tool. But, you need to make sure that your business cards are memorable, lest they end up in the back of a desk drawer, forgotten forever.Read More >
Working from home as a consultant can be absolutely wonderful: you set your own hours and save tons of time not having to commute to and from the office.Read More >
The day of a small business owner is packed with obligations and responsibilities. From company meetings, to managing your personal life outside of work, prioritizing your time is a vital skill to cultivate. Here’s how you can learn to prioritize your time so that you get the most out of each day, without stressing too much.Read More >
Today’s marketplace is highly competitive, and oftentimes a great product alone isn’t enough to ensure success. Customers will be more likely to stick with your brand if they’ve had a positive experience with your overall customer service, but why is this personal touch more important than ever before? Keep reading to find out five compelling reasons why your small business needs to excel in this department.Read More >
How do you recruit top performers for your small business? If you’re like many businesses, you might be relying on resumes being sent in response to job postings, or perhaps you’re using a recruiting firm. However, there are better ways to seek out new talent, like reaching out to them directly. Here’s how you can find valuable employees without having to wait for them to find you.Read More >
As a business owner it can be tough to step back and relinquish some control. This mindset may have been helpful at the beginning of your business journey, but now that you’re growing and have employees it’s time to let them take on some of responsibility. That’s why you hired them, after all.Read More >
You’ve heard the old expression “first Impressions matter” when you meet someone. The same applies to your callers. Customers and prospects form an impression of you and your business within 7 seconds of initial contact, and 87% state that the tone of voice highly impacts their experience.
Are you trying to break out on your own to start your own freelancing business? Regardless of your industry, skillset, and niche there are several integral keys to establishing a successful freelance career. If you keep these tips in mind as you embark on your freelance journey success will be that much more attainable.Read More >
Late last year Google began rolling out a feature dubbed Smart Reply in it’s Gmail mobile app, and now the change has been fully implemented in the desktop version of Gmail. The feature learns which of your emails generally require responses and then suggests up to three different responses for you to choose from.Read More >
It's important to keep your existing customers, but your business will quickly stop growing if you don’t reach out to new markets and target new customers. In a perfect world new customers would find you, but unfortunately that isn’t how business works.Read More >
You can't do everything as a entrepreneur. This very often is what entrepreneurs themselves refer to as “Entrepreneur Syndrome.” These are the men and women who are afraid to give up control and want to do everything themselves. From answering the e-mails to securing venture capital to buying the office supplies, they want to do everything themselves. This gets even more complicated when it comes to juggling finances, which distracts many entrepreneurs from the core of their business.Read More >