It really depends on the nature of your small business and the demographics of your customers. This social platform fills a very specific niche within the social media market, so the more you can learn about it, the better you can assess its benefits to your small business.Read More >
Managing payroll for a small business is no easy task: there can be a lot of paperwork and your employees could become frustrated if this important part of their jobs isn't handled properly. Follow these steps to help you manage your staff payroll and benefits.
If you’re running a small business, you probably have some vital and sensitive information about your company and its customers stored online. 63% of small businesses have been victims of a cyberattack and 79% of them do not have a cyberattack response plan*.Read More >
Motivation is a central factor in producing the creativity, work ethic and drive required to be an entrepreneur. Motivation is what causes entrepreneurs to strike out on their own in the first place, because they feel instinctively that the business they want to create is the right thing. But there are also many different factors that can kick entrepreneurs off-course and cause them to lose that motivation.
Even if you don’t know the difference between a Jigglypuff and a Charmander, you’ve likely heard all about Pokémon Go by now. You’ve seen people walking down the sidewalk and through parks, noses buried deep in their phones as they try to catch Pokémon.Read More >
Most entrepreneurs love their careers. Running their own businesses gives them the freedom to choose what they work on and how they achieve their goals. They often work harder, longer and more hours than traditional employees. But it's hard for entrepreneurs to find a break in their schedules. But every healthy person should have a work life balance. Some say that achieving work-life balance is impossible but only you can find out your own answers. Here are some things to think about.
When you and your staff are free to delegate tasks, you can spend more time on more important projects that help support and further your small business. A virtual assistant is the perfect way to offload some tasks and allow for more efficient work from your staff.Read More >
Trying to get the word out about your business on a limited budget? Your market strategy for your startup will really depend on your individual business goals, timeline and available resources. Search engine optimization (SEO) is generally cost-effective but it takes time. Pay-per-click advertising is more expensive but produces results right away. These are just two of many available strategies including social media, traditional public relations, and inbound marketing.
Wearable tech, such as smart watches, is popping up all over these days.Grandmothers are wearing Fitbit, virtual reality is about to become mainstream and Apple’s smartwatch is ubiquitous in tech-oriented wonderlands like Silicon Valley. Wearable technology — wireless-connected gadgets that take the form of eyeglasses, bracelets, wristwatches and other small accessories for the human body—have left their niche and geeky reputations behind and become popular purchases for the average consumer. But can this new technology help entrepreneurs manage their everyday business activities? Let’s take a look at how some wearable tech applications might improve the comfort and productivity of hardworking entrepreneurs.Read More >
A closely knit team at your office will likely work better together to get projects and tasks done. Unfortunately phrases like “team building” and “ice breaker” can try the patience of even the most team-oriented staffers and may cause anxiety among introverts. With a little creativity and planning, you can build team building exercises that authentically engage all members of your team and give them an opportunity to refocus, build teamwork and bond. Here are some creative team building activities you may consider for your staff to provide memorable and fun ways for employees to build morale.Read More >
Based on a report from the U.S. Patent and Trademark Office, the San Diego region comes ninth for the number of technology patents granted with over 34,000, among other metropolitan areas from 2000-2013. The amount of intellectual property has more than doubled in the last decade!Read More >
Getting ahead in business is often about who you know, and that knowledge can be a powerful tool in your business. Networking events are great to make new business connections that you can eventually turn into leads and customers. New and aspiring business owners need to network to gather as much information about prospects, competitors and the industries they are targeting in order to make strategic decisions that lead to success.
Operating agreements detail a limited liability company’s (LLC’s) business and the managerial/financial duties of its members. This vital document memorializes an LLC’s rules and structures. While it may seem like a mere formality, this document is actually the most important structure that an LLC creates, as it originates the unique roles and framework of a business.Read More >