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How Big Data Can Help Your Small Business

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

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4 Survival Tips for the “Digital Nomad”

These days, there's a lot of hype surrounding the digital nomad lifestyle, and understandably so. Who wouldn't want to see the world while still having the means to make a living? Unfortunately, in real life, it's not always easy to balance work with travel.

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10 HR Tech Trends for Forward-Thinking Entrepreneurs

While some companies maintain a traditional approach to HR, forward-thinking enterprises are leveraging technology to gain a competitive edge.

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Quantifying Quality Content

By publishing quality content, businesses can expand their influence, boost search engine rankings, position themselves as thought leaders, and win more customers. But how do you define quality content?

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Tax Reform and Small Business: Will you benefit?*

We’ve heard so much about the Trump Administration’s talk about tax reform, but the looming question is whether changes will actually help your small business.

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How to Write Copy that Converts

Writing effective, persuasive copy that turns prospects into purchasers is no easy task. If you want to write in a compelling way that leads to more conversions, follow these copywriting tips and best practices.

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The Barbell Effect and Small Business

The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.

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5 Ways to Unleash Your Creativity

Unfortunately, it's not always easy to make creative breakthroughs in accordance with stressful deadlines. If you'd like to cultivate a better environment for creative thought, consider the following tips for stimulating innovative ideas.

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The Tricks to Hiring and Managing a Virtual Workforce

When they are managed and treated well, remote workforces can be productivity powerhouses. On the other hand, when they are mismanaged, off-site employees can be unpredictable burdens.

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4 Reasons Incubators and Accelerators Can Help Grow Your Business

Even the savviest entrepreneurs could use some extra help, especially when business growth is their main goal.

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Coworking for Dummies - A Guide for Beginners

The journey of an entrepreneur can be isolating, especially if you're building alone from the ground up. To combat common difficulties, more and more professionals are taking advantage of coworking spaces, which foster greater collaboration and productivity.

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Reverse Mentoring: What is it and Should You Introduce it to Your Workplace

In traditional mentoring setups a younger employee learns from an older and more experienced employee. Reverse mentoring turns that idea upside down — older executives and staff members are mentored by younger employees, often Millennials.

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A Beginner's Guide to Omnichannel Marketing

There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.

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6 Tips to Get Press Attention for Your Business

Good press can make the phone ring, drive traffic to your website and conjure new customers seemingly from thin air. It can also lead to even more press, while boosting credibility and brand awareness. But, how do you make it happen?

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Marketing Automation - Don’t “Set It and Forget It”

Marketing automation is a valuable tool for modern businesses, yet very few entrepreneurs use it effectively. To make sure you're getting the most from this innovative technology, learn how to leverage automation for all its worth.

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5 Tools for Generating Blog Post Ideas

Impactful blog topics are the basis for effective content marketing, but what happens when you run out of ideas?

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How will the San Diego Economy Fare in 2017?*

Ray Major, Chief Economist for the San Diego Association of Governments, makes some interesting predictions for our local economy for this year. We are poised for continued prosperity, but there are nuances. Innovation, tourism and the military – the key sectors that drive our economy and make up 27% of it—will grow substantially.

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