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Reverse Mentoring: What is it and Should You Introduce it to Your Workplace

In traditional mentoring setups a younger employee learns from an older and more experienced employee. Reverse mentoring turns that idea upside down — older executives and staff members are mentored by younger employees, often Millennials.

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A Beginner's Guide to Omnichannel Marketing

There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.

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6 Tips to Get Press Attention for Your Business

Good press can make the phone ring, drive traffic to your website and conjure new customers seemingly from thin air. It can also lead to even more press, while boosting credibility and brand awareness. But, how do you make it happen?

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Marketing Automation - Don’t “Set It and Forget It”

Marketing automation is a valuable tool for modern businesses, yet very few entrepreneurs use it effectively. To make sure you're getting the most from this innovative technology, learn how to leverage automation for all its worth.

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5 Tools for Generating Blog Post Ideas

Impactful blog topics are the basis for effective content marketing, but what happens when you run out of ideas?

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How will the San Diego Economy Fare in 2017?*

Ray Major, Chief Economist for the San Diego Association of Governments, makes some interesting predictions for our local economy for this year. We are poised for continued prosperity, but there are nuances. Innovation, tourism and the military – the key sectors that drive our economy and make up 27% of it—will grow substantially.

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Web Design 101 For Small Business

Nowadays, having a website for your small business is hardly optional. It’s the first impression that most consumers will see, so you want to make sure you build a user-friendly website from the very beginning.

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How to Use Sustainability and Social Justice to Attract Customers

Consumers are becoming more and more informed about sustainability and other social issues, and as a result they want to feel good about where they’re spending their hard earned money.

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What is Self-Employment Tax?

Self-employed individuals are required to meet their Social Security and Medicare tax obligations by paying a special tax. In many instances, this tax amounts to an additional 15.3 percent of their earnings.

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Freelancer Vacation Calculator

No boss, a flexible schedule, and the freedom to work anywhere are just a few of the reasons some people choose to freelance.

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6 Free Mobile Tax Apps for Small Businesses

Tax time can be stressful for small business owners who have lots of expenses and limited budgets. Fortunately, there are a number of mobile tools that can take the burden out of filing.

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6 Tips to Optimize Email for Mobile Email Apps

If you're not sure how your emails look with limited screen space, learn the best ways to tailor your campaign for mobile devices.

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What to Do When a Loyal Employee Gets Upstaged by a New Hire

It can be difficult for managers to integrate new hires into their company cultures.

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Work-Life Balance: How Successful People Set Personal and Professional Boundaries

Beginning January 1st of 2017, French companies with more than 50 workers will be required to give employees a guaranteed “right to disconnect” from their work emails outside of standard business hours. The goal is to reduce stress and improve work-life balance, and we can all learn a thing or two from the new legislation.

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5 Ways to Move Past Funding Rejections

Receiving a “no” after an investment pitch can be extremely disheartening, but there’s no reason this setback should stop you from pursuing your business dreams.

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What Is the "Gig Economy?"

For the better part of a century, Americans made a living working nine to five for a single employer. These days, much has changed, with millions of people assembling various streams of income by working independently.

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Why Founders Should Pay Themselves

If you’re still on the fence about whether or not you should begin to take a salary, keep reading — here’s why founders should pay themselves.

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