-
Smarter Office Blog
Learn about marketing, entrepreneurship, and more. Officing intelligently means you have the resources you need to grow.
Burlingame, CA
Marketing Automation - Don’t “Set It and Forget It”
Marketing automation is a valuable tool for modern businesses, yet very few entrepreneurs use it effectively. To make sure you're getting the most from this innovative technology, learn how to leverage automation for all its worth.
Read More >
5 Tools for Generating Blog Post Ideas
Impactful blog topics are the basis for effective content marketing, but what happens when you run out of ideas?
Read More >
Web Design 101 For Small Business
Nowadays, having a website for your small business is hardly optional. It’s the first impression that most consumers will see, so you want to make sure you build a user-friendly website from the very beginning.
Read More >
How to Use Sustainability and Social Justice to Attract Customers
Consumers are becoming more and more informed about sustainability and other social issues, and as a result they want to feel good about where they’re spending their hard earned money.
Read More >
6 Tips to Optimize Email for Mobile Email Apps
If you're not sure how your emails look with limited screen space, learn the best ways to tailor your campaign for mobile devices.
Read More >
4 Ideas for Marketing to Your Existing Customers
If the bulk of your marketing efforts are focused on acquiring new customers, you could be missing out on a sizable chunk of profit.
Read More >
4 of The Best Business Books to Read From 2016
In an era dominated by online content, picking up a physical book can feel extra special. When it comes to books on business, you’ll be able to acquire some in-depth information straight from expert businesspeople themselves.
Read More >
Email Etiquette 101
Unfortunately, in the age of demanding schedules, it's quite easy to click "send" without paying close attention to what you've typed. To avoid embarrassing and costly errors, learn some fundamental tips for improving your netiquette.
Read More >
5 Tactics That Could be Undermining Your Search Engine Optimization
If you aren’t seeing results from your Search Engine Optimization (SEO) efforts, there’s a chance you could be undermining your work without even realizing.
Read More >
7 Ways to Get More Traffic to your Webinar
Webinars are an excellent way to convert traffic and subscribers into paying customers. That said, they only work if people show up.
Read More >
How to Create Ad Copy for Different Social Media Channels
With so many options, however, it's not always easy for business owners to craft quality, actionable content across multiple unique channels. To better tailor your social media ads, learn a few best practices for some of the most popular platforms.
Read More >
Impact of Ad Blockers on Marketing Strategy
Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.
Read More >
Is Great Customer Service the Best Policy
Most business owners spend countless hours searching for ways to acquire new customers. Unfortunately, few dedicate as much energy to keeping the ones they already have.
Read More >
How Your Small Business Can Leverage Emotional Advertising
According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.
Read More >
What Pricing Strategies Should Your Small Business Pursue?
Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.
Pros and Cons of Out of Home Advertising for Small Business
One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.
Angie's List Removed Its Paywall: What Does This Mean For Your Business?
In the past, if someone wanted access to the reviews on Angie’s List, a $40 yearly fee was required. However, the business changed its entire model in early 2016.
Read More >
