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Smarter Office Blog

Learn about marketing, entrepreneurship, and more. Officing intelligently means you have the resources you need to grow.

Trending Articles

20 Mobile Business Ideas You Can Start Today

If you think your business needs a fixed location to be successful, think again. With the rise of virtual offices and telecommuting, modern entrepreneurs can work from just about anywhere. If you'd like to unshackle yourself from a traditional brick-and-mortar workplace, consider the following 20 ideas for mobile businesses.

Your Guide to B2B Marketing

B2B marketing, a.k.a. the practice of marketing to businesses, is different than marketing to individuals (also called B2C marketing, or business to consumer marketing).

5 SEO Strategies That Never Change

Search engine optimization, or SEO, is ever-changing. The algorithms that Google, Yahoo, Bing, and other search engines use change frequently, but the fundamentals that determine a webpage’s SEO rank will always remain the same.

Focus and Scale: How Third Parties Can Help Your Small Business

We’ve all heard the saying, “Jack of all trades, master of none.” As a small business owner, it’s a statement that might make you chuckle a bit — you’d love to be a master of one single thing, rather than try to learn about all of the minutia of running a company.

ROI Calculator - Marketing ROI Analysis 101

While marketing is not an exact science, there are ways to gauge its profitability. Here's our guide to effective marketing ROI analysis to help you determine if your money is well spent.

Recent Posts

ROI Calculator - Marketing ROI Analysis 101

9/5/2017

While marketing is not an exact science, there are ways to gauge its profitability. Here's our guide to effective marketing ROI analysis to help you determine if your money is well spent.

Your Guide to B2B Marketing

9/1/2017

B2B marketing, a.k.a. the practice of marketing to businesses, is different than marketing to individuals (also called B2C marketing, or business to consumer marketing).

5 SEO Strategies That Never Change

8/29/2017

Search engine optimization, or SEO, is ever-changing. The algorithms that Google, Yahoo, Bing, and other search engines use change frequently, but the fundamentals that determine a webpage’s SEO rank will always remain the same.

How a Writer Can Benefit from a Virtual Office

8/7/2017

Freelance writers across all industries and specialties know how hard it can be to get their best work done. Finding a quiet, distraction-free place to work from is one challenge. Writers also have to manage their admin tasks, marketing, and more.

5 Winning Social Media Strategies

8/4/2017

One of the most powerful tools in your marketing arsenal, social media is essential to building your brand. Here are five strategies that will help you increase traffic, promote engagement and drive conversions.

Is Your Business Website Accessible?

7/5/2017

An accessible business website can help people with certain disabilities access your products and services. It can also keep your company out of very real legal trouble. Here's our guide to making your website accessible for impaired visitors.

Focus and Scale: How Third Parties Can Help Your Small Business

5/30/2017

We’ve all heard the saying, “Jack of all trades, master of none.” As a small business owner, it’s a statement that might make you chuckle a bit — you’d love to be a master of one single thing, rather than try to learn about all of the minutia of running a company.

20 Mobile Business Ideas You Can Start Today

5/12/2017

If you think your business needs a fixed location to be successful, think again. With the rise of virtual offices and telecommuting, modern entrepreneurs can work from just about anywhere. If you'd like to unshackle yourself from a traditional brick-and-mortar workplace, consider the following 20 ideas for mobile businesses.

Your Guide to Video Advertising

5/1/2017

Thanks to a number of driving factors, video advertising has become a key instrument for modern marketers. According to a report by BI Intelligence, videos ads offer the highest average click-through rate (1.84 percent) of any digital format. Thanks to an abundance of popular channels, businesses are able into tap a vast pool of potential customers. That said, to effectively engage with customers, they must first carve out segments of the market they’d like to reach most.

How Big Data Can Help Your Small Business

5/1/2017

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

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Available at the App Store and Google Play Store

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