Smarter Office Blog

6 Mobile App Monetization Models

Confronted with a saturated market and wary users, developers must carefully consider every app monetization option. Before you eagerly release your new creation, learn some of the most effective ways to acquire users and increase your ROI.

iOS 10 - Productivity Boosting Features for Business

Described as the company's biggest release yet, Apple's newest software has some improved features for busy professionals.

How to Turn a Side Project into a Startup

Working Intelligently

We've all heard the saying, "work smarter not harder." While good advice, this concept isn't always easy for entrepreneurs who like to control everything about their companies.

Is Ageism a Problem in the Startup World?

In countless business arenas, age can quickly turn from a major asset to a significant liability.

The Most Unique Ways to Use a Virtual Assistant

If you'd like to streamline your daily operations and shave valuable hours off your workweek, learn some creative ways to offload tedious but critical responsibilities.

5 Leadership and Management Mistakes Holding Back Entrepreneurs

Many entrepreneurs are driven by the appeal of being their own bosses. They get to make all the decisions, from company strategies to marketing techniques to human resources. It all looks good on paper; however, in practice, managing people is much more difficult than most realize. To better streamline your operation and generate goodwill, learn the most common leadership and management mistakes made by the average entrepreneur.

How Your Small Business Can Leverage Emotional Advertising

According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.

What Pricing Strategies Should Your Small Business Pursue?

Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.

Top 6 Project Management Systems for Startups

There's never been a better time to start your own company, thanks to a bevy of project management systems that help reduce costs. Unfortunately, overabundant options can lead busy entrepreneurs down the wrong rabbit holes. To make sure your new business runs seamlessly, learn how to identify the right management tools.

Pros and Cons of Out of Home Advertising for Small Business

One of the fastest growing media segments, out of home advertising (OOH) focuses on connecting with people while they are "on the go" in public places. This includes people who are in transit, gathered in public places or waiting for buses, planes and appointments. While they do pay big dividends in certain situations, OOH campaigns are not always appropriate for every business.

Why Every Accountant Could Use a Virtual Assistant

Accountants spend endless hours looking for ways to save money for their clients. Unfortunately, many fail to recognize some effective ways to cut their own operational costs. By allowing accounting entrepreneurs to offload critical tasks, a virtual assistant can drastically increase productivity and allow professionals to focus on the things that matter most.

Business Expansion: Can Your Business Grow Too Big Too Fast?

It may sound like a good problem to have, but rapid growth can actually capsize a business just as quickly as stagnation. However appealing it may seem, unchecked business expansion is often accompanied by specific liabilities and potential dangers.

Cloud Storage Tips for Small Business

Throughout the country, countless businesses face data challenges related to sharing, security, storage and redundancies. Unfortunately, too many are held back by razor-thin budgets and what they perceive as narrow options. With cloud storage, both large and small businesses enjoy practical, cost-effect solutions for data storage and seamless sharing.

14 Ways Virtual Assistants Can Help Freelancers Stay Organized

Being a freelancer can keep your schedule packed 24/7. But, regardless of your industry, a virtual assistant (VA) can help you manage all areas of your workload, so that you stay productive and organized.

Client Management: 6 Signs You Should Fire a Client

As a consultant or freelancer, it may seem like a bad idea to willingly let go of any business. But, it’s not always a bad idea.

Angie's List Removed Its Paywall: What Does This Mean For Your Business?

In the past, if someone wanted access to the reviews on Angie’s List, a $40 yearly fee was required. However, the business changed its entire model in early 2016.