Virtual Business Addresses & Online Selling: Everything Vendors Need to Know

by Brian Farris
8/20/2020 11:19:39 AM

Amazon Sellers, You Don’t Need to Use Your Home Address to Sell Products Online

Earlier this summer, Amazon made an announcement that will impact all sellers in the United States:

“Beginning on September 1, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address. This is consistent with Seller Profile pages across Amazon stores in Europe, Japan, and Mexico.”

It's a big change for sellers in the U.S., but it doesn't mean you need to share your home address or sign a lease for an office. There's another way to get an address for your e-commerce business — and it couldn’t be easier or more affordable.

That solution is a virtual business address.

What is a virtual business address?

A virtual business address is a real street address, most often inside of a traditional office building.

They’re commonly used by entrepreneurs, small business owners and anyone who doesn’t want to use their home address or a P.O. box (in fact, a virtual address is better than a P.O. box, and here are three reasons why).

Are virtual business addresses a good fit for other e-commerce sites?

Absolutely! Amazon sellers aren’t the only group that can benefit from the flexibility of a virtual business address.

A virtual business address is a great fit for all types of ecommerce businesses, regardless of which sites you sell on. At Intelligent Office, our members run thriving businesses on Etsy, Ebay and elsewhere.

How can a virtual business address help online retailers that sell on Amazon, Etsy and other platforms?

When running an online retail business, some sellers will opt to use their home address. 

This isn’t uncommon — many small businesses use their home address. However, not everyone is comfortable with sharing the location of their primary residence. If you’d rather keep your home address private, a virtual business address is an easy and affordable solution.

Some sellers even have a physical warehouse or location, but they prefer to keep the address private to avoid surprise visits from customers.

If you want to protect your home address (or any other address), a virtual business address is a great option. Depending on the type of package you select, you can: 

  • Use the address on shipping and return labels.
  • Share it on your website to lend legitimacy to your brand.
  • Include it on legal documents and certain registrations.
  • Use the address to receive mail.
  • Get peace of mind knowing someone will always be available to sign for and receive important mail. 

However, note that every virtual business address package is unique. Your e-commerce business may not need all of the features listed above. That’s why some virtual service providers (like Intelligent Office) offer discounted business address packages specifically for online sellers. 

These packages can be a great fit for online sellers who only need an address to display on their website and profile. 

Online retailer mail packages

If you’d like to learn more about mail packages for Amazon sellers and other online retailers, don’t hesitate to get in touch with your local Intelligent Office location

We’ll get to know your business and its needs, and will be happy to walk you through the available packages — simply click here to contact our team.

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