Ads have become the scourge of the Internet, especially in mobile, where limited screen size makes unwanted messages even more obtrusive. In turn, more and more users are adopting ad blocking technology that wipes away marketing clutter.Read More >
One of the most widely discussed terms in the startup world, growth hacking is all about employing unconventional strategies to gain market traction and grow faster. To learn how you can use this concept to spur your business forward, learn some of the more effective growth hacking strategies.Read More >
For those who take advantage, college office hours bring substantial benefits that point toward greater success. That said, office hours aren’t just limited to students.
Many entrepreneurs are driven by the appeal of being their own bosses. They get to make all the decisions, from company strategies to marketing techniques to human resources. It all looks good on paper; however, in practice, managing people is much more difficult than most realize. To better streamline your operation and generate goodwill, learn the most common leadership and management mistakes made by the average entrepreneur.
According to industry data, the average consumer sees or hears over 5000 advertisements every day. Of these, only around a dozen make any sort of impression.Read More >
Determining how to price a product or service is one of the toughest decisions for any startup. The implications of this decision are massive and will ultimately define a company's brand, funding requirements and long-term viability. To form an effective plan, entrepreneurs need to understand their markets, their customers and the basic pricing strategies used by most successful businesses.
There's never been a better time to start your own company, thanks to a bevy of project management systems that help reduce costs. Unfortunately, overabundant options can lead busy entrepreneurs down the wrong rabbit holes. To make sure your new business runs seamlessly, learn how to identify the right management tools.
It may sound like a good problem to have, but rapid growth can actually capsize a business just as quickly as stagnation. However appealing it may seem, unchecked business expansion is often accompanied by specific liabilities and potential dangers.Read More >
Most entrepreneurs love their careers. Running their own businesses gives them the freedom to choose what they work on and how they achieve their goals. They often work harder, longer and more hours than traditional employees. But it's hard for entrepreneurs to find a break in their schedules. But every healthy person should have a work life balance. Some say that achieving work-life balance is impossible but only you can find out your own answers. Here are some things to think about.
Trying to get the word out about your business on a limited budget? Your market strategy for your startup will really depend on your individual business goals, timeline and available resources. Search engine optimization (SEO) is generally cost-effective but it takes time. Pay-per-click advertising is more expensive but produces results right away. These are just two of many available strategies including social media, traditional public relations, and inbound marketing.
Wearable tech, such as smart watches, is popping up all over these days.Grandmothers are wearing Fitbit, virtual reality is about to become mainstream and Apple’s smartwatch is ubiquitous in tech-oriented wonderlands like Silicon Valley. Wearable technology — wireless-connected gadgets that take the form of eyeglasses, bracelets, wristwatches and other small accessories for the human body—have left their niche and geeky reputations behind and become popular purchases for the average consumer. But can this new technology help entrepreneurs manage their everyday business activities? Let’s take a look at how some wearable tech applications might improve the comfort and productivity of hardworking entrepreneurs.Read More >