Money Saving Tips for Frequent Business Travelers

How Small Businesses and Entrepreneurs Can Save Money on Business Travel

Read More >

Exploring Options for Advertising Your Small Business Locally

You’ve taken the great leap forward and opened your own small business. After working with the Small Business Administration, your lending institution, your partners, and suppliers, you must feel exhausted but also invigorated by the idea of launching your own small business. But now it’s time for the real test of your small business: actually selling your product or service to real people. One of the most critical elements of opening a small business is finding, reaching and communicating with your customers. That means getting the word out. But we’re a long way from just running an advertisement in the newspaper or buying an advertisement in the Yellow Pages. There are now literally hundreds of different ways to advertise locally, so let’s look at the most common methods to help you decide which approach is right for you.

Read More >

Affordable Website Design

How to Create an Affordable Small Business Website

Read More >

Designing a Strong Brand Logo

How to Design a Logo for Your Business

Read More >

A Guide to Fear-Free Public Speaking

Improve Your Public Speaking Skills and Grow Your Business

Read More >

Entrepreneurial Words of Wisdom

Advice and Motivation From Top Entrepreneurs

Read More >

Managing an Internship Program for Your Small Business

Create an Internship Program That Benefits You and Your Interns

Read More >

Developing a Strong Brand Identity

Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.

Read More >

The Importance of a Working Mobile Site

Consumers are moving away from the desktop towards a more mobile way of life. It's important to have a highly functional mobile-friendly site in order to optimize ease of use and search engine optimization. Being mobile-friendly does not simply mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Here are five reasons that a mobile-friendly website is absolutely essential to your small business.

Read More >

Predicting Business Trends for the Future

What Will Business Look Like in Five Years?

Read More >

How to Avoid an “Office Space” Work Environment

The film Office Space is a cult classic in America, mainly because many adults can emphatically relate to the mundane, frustrating office environment depicted in the film. Boring cubicles, poor management, broken technology… it's enough to make any employee dread coming into the office. It's a scenario that no business owner or manager wants to deal with, so here's how to keep your office environment friendly and enjoyable, so that your employees aren't snickering about terrible working conditions at the water cooler.

Read More >

How to Find and Coach Young Entrepreneurs

Entrepreneurship can be downright frightening, especially for young entrepreneurs. Having an experienced mentor (like you!) can help ease someone's transition into the small business world, and you can help a young entrepreneur bring their ideas to life.

Read More >

6 Alternative Ways to Finance Your Business

Secure Business Financing Without a Traditional Loan

Read More >

What Went Wrong: Five Sagas of Business Failure

Everyone loves a good success story, and it's even better when it's a David and Goliath story about the underdog winning. But more often, contemporary entrepreneurs can learn more from history and studying strategies that fail—“Never get involved in a land war in Asia," as they say in The Princess Bride. Let's look at five of the most famous business failures in American history. What did these companies do wrong and what can you take away from their experiences?

Read More >

How-To: Purchasing an Existing Business

Many entrepreneurs think they need to come up with a golden idea to get into the game. But, there are often financially rewarding businesses that already exist that are up for grabs. If you have decided to buy an existing business, you will want to be sure you are making the right choice in your new venture. Only you can determine the right business for your needs; however, the following concepts can help guide you make the best decision. Here's how to identify a potential business to buy.

Read More >

How a Virtual Assistant Can Help Busy Real Estate Agents

Great real estate professionals know how to generate business and bring clients and customers into their orbit. But they don't always leverage their volume by having the right support on the administrative side of the transaction. This is where having a virtual assistant from Intelligent Office can provide huge benefits for a busy real estate firm. Let's take a closer look at the advantages of contracting for a highly trained, on-demand virtual assistant.

Read More >