Mobile Technology Totally Redesigned the Real Estate Market, but Agents Shouldn’t be Worried

by Louie Beaupre
6/16/2014 3:19:33 PM

Mobile technology has completely altered how people search the real estate market

Thanks to technology, sellers and buyers are turning to the Internet to list and search for their next property. Millions of people begin their searches online before syncing up with a real estate agent, but that doesn’t mean the demise of the Realtor will be happening any time soon. Mobile applications and technology like Trulia, Realtor.com, and Zillow are great news for buyers, sellers and agents.

Why are mobile apps good news for real estate agents?

Most home buyers are searching for their next place online – there’s no way to change that. Trulia had an average of 35 million monthly visitors in 2013, and its Pro service is designed to help agents capitalize on that. Trulia states that 3 out of 5 searchers on the site need an agent, for example. They even have a free app for agents to capture and respond to leads.

Zillow offers similar features, including a low-cost option for creating a custom agent website that’s SEO optimized and includes searchable listings. Websites are vital in today’s business world, and real estate is no exception.

Of course, not everyone agrees that these websites are good news for agents, but the majority of agents seem to have accepted and embraced them. And these sites don’t mean that traditional ways of conducting business, like open houses, are obsolete. Agents can and should use every tool available to them to successfully conduct business in this changing marketplace.

Agents don’t have anything to worry about when it comes to apps like Zillow, Trulia, and others

But, should agents be worried about the rise of mobile apps in the home buying process? A recent article from MSN sums things up quite succinctly: “Agents don’t seem worried.” Clients will always need help with the negotiation process, and real estate agents are also there to act as a source of support throughout the buying and selling process. There’s simply no way the human element can be outsourced to technology.

Want some more hard data? A study from Bloomberg Businessweek found that even though 42% of buyers found their home online, 89% still used a real estate agent or broker to make the purchase. That’s pretty good peace of mind.

Mobile apps have made business easier for realtors, too.

Smartphone applications are great for aggregating listings, but there are plenty of other apps that help the real estate business run more smoothly.

AgentFolio helps agents and buyers stay on top of all of the information floating around during the home buying process. It’s especially useful for managing multiple clients. OpenHouseManager helps capture information from potential buyers at an open house, and then it shares that information with your Apple devices and the Cloud.

But, being a successful Realtor isn’t just about the business side of things. Websites are extremely important, and email newsletters are another popular medium for staying in touch. Basically, agents these days must be increasingly tech savvy. Luckily, there are apps for that, too.

Additional Resources to Help Grow your Small Business

White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office For Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >