How Businesses Can Prepare For the Busy Holiday Season

by Townes Haas
11/22/2013 4:16:43 PM

As the holiday season draws near, many begin making plans for taking a break to enjoy time with loved ones. But for a lot of businesses, the holidays mark one of their busiest times of year, leaving them in search of helpful and cost effective resources and tools that can help them navigate increases in customers and tasks. 


Retail businesses face an influx of customers, and for many, there is a significant uptick in online traffic. These businesses want to make sure their website is updated with popular products and that it includes holiday sales and promotions. For those with limited time or resources to manage their website, solutions like web.com take that task off their hands, and eCommerce tools like Shopify can help them manage online inventory, shopping carts and transactions.

Business owners also need help managing tasks that come with every holiday season, such as managing the production and mailing of holiday cards, and promotional materials. This is where a business like ours can be helpful through our ability to offer administrative services and staff to complete these seasonal projects. A virtual office and staffing business like Intelligent Office can also help small business owners manage phone calls and mail while away from the office, and provide remote business centers in many locations for those traveling during the holidays.

Many businesses seek to launch holiday marketing programs in order to drive awareness and sales for products and services. Even with limited budgets, businesses can use social media to drive marketing, by offering promotions, coupon codes and incentives via social channels. Services like MailChimp and Hubspot can also offer more comprehensive tools for executing and tracking holiday marketing campaigns.

Finally, this time of year means businesses are also preparing for the end of the year and planning for the year ahead. For most, this planning often includes invoicing, time tracking, business expenses and payroll. Taking advantage of cost effective tools for small businesses like Quickbooks and FreshBooks allows business owners to seamlessly manage these tasks and make sure they’re able to plan for a successful new year.

By taking advantage of scalable, inexpensive and even free services can help business plan for and manage one of the busiest times of the year and focus on creating growth in 2014.

We want to hear from you! Tweet us at @IntelligentOfc and let us know what other tools you think will help business owners and entrepreneurs weather the holiday season.

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