Top Four Low Cost Marketing Strategies

Trying to get the word out about your business on a limited budget? Your market strategy for your startup will really depend on your individual business goals, timeline and available resources. Search engine optimization (SEO) is generally cost-effective but it takes time. Pay-per-click advertising is more expensive but produces results right away. These are just two of many available strategies including social media, traditional public relations, and inbound marketing.

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Can Wearable Tech Help Entrepreneurs Manage Day-to-Day Business?

Wearable tech, such as smart watches, is popping up all over these days.Grandmothers are wearing Fitbit, virtual reality is about to become mainstream and Apple’s smartwatch is ubiquitous in tech-oriented wonderlands like Silicon Valley. Wearable technology — wireless-connected gadgets that take the form of eyeglasses, bracelets, wristwatches and other small accessories for the human body—have left their niche and geeky reputations behind and become popular purchases for the average consumer. But can this new technology help entrepreneurs manage their everyday business activities? Let’s take a look at how some wearable tech applications might improve the comfort and productivity of hardworking entrepreneurs.

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Using Networking Events to Grow Your Business Leads

Getting ahead in business is often about who you know, and that knowledge can be a powerful tool in your business. Networking events are great to make new business connections that you can eventually turn into leads and customers. New and aspiring business owners need to network to gather as much information about prospects, competitors and the industries they are targeting in order to make strategic decisions that lead to success.

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Benchmarking Your Company’s Success

It’s important to set appropriate goals for your startup business. By its very nature, managing a startup is like flying by the seat of your pants. Because the company is brand new, founders and their employees often have to make things up as they go, with few opportunities to take a moment to breath and do a self-check to see how they are really doing. This style of working is starting to change as new benchmarking trends promise to provide insight as to how well a given startup stacks up against peers and competitors. The question is, are these benchmarks relevant to all startups and do they really help new businesses succeed? Let’s take a closer look.

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What is an “Intrapreneur” and How Can They Help You Innovate?

By extension, intrapreneurs help promote innovation within a company, allowing higher ups like the CEO to focus on running the business. An intrapreneur is someone within a company, whether it’s a large, multi-layered operation or simply a small business, who takes risks in an effort to solve a given problem. Examining the role of intrapreneurs within the structure of a small business or entrepreneurial enterprise can be complex.

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Three KPIs Successful Startups Use to Measure Performance

KPIs, or Key Performance Indicators, are the key figures calculated or located within your startup’s financial data. Digging into them reveals how well a startup is performing. They’re very useful.

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How Can Small Business Compete with Big Brand Names?

As an entrepreneur orsmall business owner, the idea of stealing clients away from a big brand can seem like an impossible task. Often times, trying to compete on price is out of the question.

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Finding a Financial Advisor as an Entrepreneur

You can't do everything as a entrepreneur. This very often is what entrepreneurs themselves refer to as “Entrepreneur Syndrome.” These are the men and women who are afraid to give up control and want to do everything themselves. From answering the e-mails to securing venture capital to buying the office supplies, they want to do everything themselves. This gets even more complicated when it comes to juggling finances, which distracts many entrepreneurs from the core of their business.

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5 Reasons to Read Your Business Plan From the Perspective of an Investor

Do you think you have the perfect business plan and strategy? Don’t be so quick to answer, because you might want to give it another review; try thinking like an investor the next time you read through your business plan.

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Expert Project Planning Tips for Startups

As an entrepreneur, you will always be creating projects for yourself and your team. Whether you realize it or not, the business of running a startup is organized around a distinct grouping of tasks and exercises. A good startup needs to be well organized so that your tasks drive completion of your projects and your projects serve the larger goal of accomplishing your business objectives. Unfortunately, many entrepreneurs don’t do their due diligence when it comes to project planning and try to do everything at once, which increases stress and drives down productivity over time. Here are some tips from experts on how to stay organized and in control of all your business projects.

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Creating a Business Backup Plan

Things can change quickly in the entrepreneurial world and it’s important for you to be able to adapt quickly. Nobody goes into business expecting for their entrepreneurial venture to fail. The very idea violates everything that the entrepreneurial mindset stands for, which doesn’t change the fact that 92 percent of startups fail. It’s because of these unkind statistics that it’s important for every entrepreneur to be realistic about their chances for success and develop alternative strategies to ensure the success and longevity of their business. Here’s how to build a backup plan in case your business needs to take a quick 360.

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Top Reasons Startups Fail

Not every startup will succeed. In fact, according to a recent study co-authored by experts at Berkeley and Stanford, 92 percent of startups will fail within the first three years. But plenty of those entrepreneurial ventures might still be around today if they had avoided these top reasons that most startups fail.

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Tips for Improving your Sales Pitch

One of the most challenging aspects of being a small business owner is focusing less on the finances and more on how, where and when you engage and welcome new customers. Differentiating yourself from competitors is the only way to reach out to new customers and win new business. Here are some tips to improve your approach.

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Determining Loan Size and Needs in a Startup

If you’re looking for a small business loan or other financial resources, before you apply you need to accurately understand how much you need to get to the next level. Let’s take a closer look at some of the most common ways of funding a startup business that don’t involve the murky dealings of angel investors or venture capitalists.

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Setting Attainable Business Goals

Everyone wants to swing for the fences when setting business goals, but then they often fall short of these lofty expectations they made for themselves. As an entrepreneur, how do you go about setting up realistic and attainable business goals?

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How to Choose Your Business Structure

When it’s time to choose a business structure for your startup, things can quickly get confusing. From sole proprietorships to LLCs, it can be very difficult figure out what business structure is right for you. While there are many options, there’s no one best choice for the type of business entity you choose to legally operate under. There may be, however, a best choice for your particular company based on your business or performance goals. Let’s outline the most common types of business structures to help you decide on the best one for your startup now and in the future.

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Handling Increased Administrative Tasks as Your Business Grows

It used to be simple. Your business grew, so you hired more salespeople, more secretaries, and more receptionists. Then the world changed and now we carry around our offices in our pockets via our smart phones. But databases still need to be filled, phone calls need to be fielded and appointments still need to be scheduled. As your business grows, so will your workload. How can you cope with the increased administrative load?

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