Just what does a brand mean to your customers anyway? The American Marketing Association defines this concept as any name, term, design, symbol or feature that identifies one seller’s goods or services as distinct from those of others. This essentially means that your brand identity is how you identify yourself and your company’s attributes, strengths, purpose and mission. Great brands are easy to recognize—the Apple logo, the Nike swish—but it’s about more than marketing. A brand must clearly and definitively show a clear mission and foster a sense of customer loyalty that leads to success and longevity. A brand is also one of the most iconic fixed assets of a business, so it must be carefully curated and honed to ensure that it more than adequately represents the business and echoes with your intended customers.
Consumers are moving away from the desktop towards a more mobile way of life. It's important to have a highly functional mobile-friendly site in order to optimize ease of use and search engine optimization. Being mobile-friendly does not simply mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Here are five reasons that a mobile-friendly website is absolutely essential to your small business.Read More >
There is no doubt that online video is a part of our lives now. According to the most recent statistics, more than 4 billion videos are viewed each day on YouTube alone, while more than 300 hours of video are uploaded to the site every minute of every day. The medium has become ubiquitous, and users—which include your clients and customers—are clamoring for more. Here are some concepts and suggestions to think about when you start planning to integrate video into your content marketing program.Read More >
The film Office Space is a cult classic in America, mainly because many adults can emphatically relate to the mundane, frustrating office environment depicted in the film. Boring cubicles, poor management, broken technology… it's enough to make any employee dread coming into the office. It's a scenario that no business owner or manager wants to deal with, so here's how to keep your office environment friendly and enjoyable, so that your employees aren't snickering about terrible working conditions at the water cooler.Read More >
Entrepreneurship can be downright frightening, especially for young entrepreneurs. Having an experienced mentor (like you!) can help ease someone's transition into the small business world, and you can help a young entrepreneur bring their ideas to life.
There are many virtues attached to renting a meeting room. First, if your company is a small business, you probably don't have the space needed to hold a big meeting anyway. Secondly, it's better to pay for space you're using at the time rather than constantly paying for space that may sit empty much of the time. Renting conference rooms is an ideal solution for a small to moderate-sized business to conduct meetings and benefit from the many advantages. Let's look at some of the reasons that conference room rentals should strongly be considered in place of conference calls, Skype sessions or virtual networking.Read More >
Everyone loves a good success story, and it's even better when it's a David and Goliath story about the underdog winning. But more often, contemporary entrepreneurs can learn more from history and studying strategies that fail—“Never get involved in a land war in Asia," as they say in The Princess Bride. Let's look at five of the most famous business failures in American history. What did these companies do wrong and what can you take away from their experiences?Read More >
Many entrepreneurs think they need to come up with a golden idea to get into the game. But, there are often financially rewarding businesses that already exist that are up for grabs. If you have decided to buy an existing business, you will want to be sure you are making the right choice in your new venture. Only you can determine the right business for your needs; however, the following concepts can help guide you make the best decision. Here's how to identify a potential business to buy.Read More >
Consultants are often misunderstood. People outside of the orbit of niche consulting often think of consultants as jet-setting experts who have trained for years to become one of the leading experts in their field. The simple truth is that a consultant's job is simply to consult: to analyze a situation, offer advice, bring in outside resources, and help the client to make a plan to do better. It's that simple. There is no magic equation that makes one consultant smarter or more successful than another one.Read More >
Great real estate professionals know how to generate business and bring clients and customers into their orbit. But they don't always leverage their volume by having the right support on the administrative side of the transaction. This is where having a virtual assistant from Intelligent Office can provide huge benefits for a busy real estate firm. Let's take a closer look at the advantages of contracting for a highly trained, on-demand virtual assistant.Read More >
Being a marketing guru in the modern age is kind of scary when you think about it. Sure, quirky humor and offbeat paces can quickly send an advertising campaign viral. But social media is a double-edge sword that can quickly turn an advertising campaign into an unmitigated disaster. For every ALS Ice Bucket Challenge, Old Spice's “The Man You Could Smell Like," or Android's “Be Together, Not the Same" campaign, there's a disaster waiting in the wings, whether it's merely the flop of Axe Body Spray or a giant popsicle melting in the middle of New York City. A creative and innovative marketing campaign can look great on paper but overlooking critical details can quickly cause them to backfire. Let's take a look at five advertising and marketing campaigns that went horribly wrong and think about how they might have gone differently.Read More >