“Have it your way.” “Coke Is It.” Trademarks used to be simple. The common use of the term described words or symbols used by companies for sales, advertising, marketing and other uses of their intellectual property and branding rights. You've established your brand and products, but have you gone through the necessary steps to protect these things legally? Here's a quick overview to protect your business trademarks.
Get More Time to Work on Running Your Business With a Virtual Assistant
It is almost impossible these days to operate a business without delving into some aspect of cloud computing. You wouldn't think of opening a business today without tapping into the benefits and applications offered by the Internet, so why would you ignore a major resource like cloud computing? According to the Gartner Hype Cycle, which measures the commercial viability of information technology, cloud computing has reached a maturity that makes it viable for nearly any commercial use. Let's take a closer look at the technology and a few popular providers.Read More >
Is Your Company Utilizing a BYOD (Bring Your Own Device) Policy?
Sales and marketing are keys to any business plan as they help introduce the business to new markets and customers. Some startups, however, benefit more from either a sales- or marketing-driven mindset – and that really depends on the type of business.Read More >
Tips on How to Effectively Manage an Outside VendorRead More >
How to Create a Project Management ProcessRead More >
The 80/20 Rule For New BusinessesRead More >
The Importance of Seasoned Professionals in the Early Startup PhasesRead More >