7 Up-and-Coming DIY Marketing Tools

by Townes Haas
3/27/2015 9:21:00 AM

New DIY Marketing Apps for Small Businesses

It's a new year and time to start thinking of new ways to affordably market a business to new customers. While agencies and in-house marketing staff can assist with these efforts, these avenues can be extremely expensive, especially for small businesses.

An alternative to staff and agencies are DIY marketing tools, and there are a number of fresh-to-market ones that are getting props from both users and critics.

  • BuzzSumo: This tool has been popping up on several top lists for a number of reasons. It's a comprehensive SEO tool that allows users to find topics and content in which users are most interested. This SEO analytics tool is also relatively easy to use. Users simply type in the keyword or phrase that they want to research, and the tool provides a detailed report on how well this content has performed in the past. It can also be used to find key influencers in the target market. BuzzSumo is also relatively inexpensive for small businesses in comparison to other analytics tools.
  • Autosend: Autosend is a great way to connect with website visitors. Based on the users behavior on a given website, they'll receive a personalized message either via email or text. It even automates with tools that many people are currently using, including Stripe and Unbounce.
  • Woobox: For most non-marketers, creating social media campaigns is a nightmare. Woobox addresses this problem by helping small businesses build their own social promotions, including creating coupons, sweepstakes, giveaways, polls and similar promotions. Businesses can even quickly build Facebook apps and monitor Facebook analytics.
  • ReferralSnip: Most small businesses thrive off of word of mouth referrals. Setting up referral programs, however, can be extremely time-consuming, especially for a busy entrepreneur. This is where ReferralSnip comes in. This program allows users to add a “Refer a Friend" widget to any link. Users can then send this link to their current customers and colleagues to get new leads.
  • Voodoo Alerts: If a person is not an analytics wizard, then it might be hard to tell why people aren't converting on a website. Voodoo Alerts helps users identify why people aren't performing desired actions. It monitors site traffic and then sends an automated alert when a conversion issue is identified.
  • Tropical: Every business wants to know their customers intimately, but navigating through all the different data from all the different channels can be time-consuming. The goal of Tropical is to gather all of this disparate data and pull it together into a single customer profile. Users can view a customer timeline, activities and personal information.
  • Cyfe: Tired of going to different dashboards to see the company's social media analytics? Then Cyfe may be the answer for you. This tool allows users to create custom social media dashboards to track anything that they want. It features pre-built widgets for Facebook, Google+, LinkedIn and Twitter, and consumers can also build their own widgets. It can also be used to track other metrics like web analytics, sales and projects.

New DIY marketing tools are always coming out, but these are some of the best to recently hit the market. Many come with a free trial, and businesses should try out the product before investing in flat or monthly feels.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >