5 Tips to Create Perfect Social Media Content for Your Brand
Social media is the perfect way to reach an innumerable number of potential clients, partners and influencers. However, it is not enough to post whenever you feel like it and about whatever you feel like. You need to think about and strategize content that will draw in the right people at the right time. Here’s how.
1. Correlate Content to Metrics and Goals
It is vital to have a clear idea of what your business’s goals are and to focus on your metrics. Define these goals first before posting any content. For example, if you want to generate traffic, your metric should be unique visitors from social media websites where you implement your social media campaigns. If you’re seeking to acquire a following, your metric should be subscribers and followers on your social media channels (Youtube, Facebook, Twitter, etc.)
2. Know your Target Market
Another crucial aspect of creating amazing social media content is to understand your target market. No one can afford to target everyone. What kinds of people does your company offer products or services to? Which population segment is the most likely to need, and pay for, your products and services? Look at your current customer base and that of your competitors, then create content that appeals specifically to that audience.
3. Listen and Learn
It’s not always enough to assume you know what your target market wants. You need to deliver according to actual need and take an interest in your clients. Rick Mulready suggests that small businesses should emulate the big brand mindset which involves listening, learning and leveraging that knowledge to deliver excellent social media content. Small businesses should mimic big brands. They spend time finding out where their customers like to hang out on the web, what they talk about and what their needs are. With this information, big brands learn about customers’ needs. After that they create content that people want to talk about and promote.
4. Engage with your Audience
Posting social media content and then letting it sit idle is not enough to ensure engagement; you need to interact with your audience. By replying to posts, comments, queries and even complaints, you demonstrate that your company is available, listens to its customers and cares about them. Engaging in real conversations with your audience will add value to your content.
4. Use Hashtags
Why use hashtags on all your platforms? Simply put it makes it easier for customers to find your social media content and follow your activities, promotions and all related conversations across many social platforms. It also makes your content more easily identifiable when your posts are shared. This in turn unifies your branding efforts and message. Hashtags wield a lot of power. They are the key to your SEO efforts and ensure maximum visibility of all your content. Don’t overdo it though; tweets with 1 hashtag get 21% more engagement than those with 2 or more.
5. Make Your Blog Mobile-Friendly
Many companies link their social media content to blog posts. It is a waste of time to do this unless you make your blog mobile-friendly. More and more people are browsing from their mobile phone these days. If clients land on a page that isn’t mobile-friendly, they are likely to leave. Make sure all your content is accessible via multiple browsers and devices.