3 Killer Content Tips

by Barbara Beauregard
7/19/2017 11:22:38 AM

 

3 Insider Tips for Creating Content for Your Business Brand

Creating great content does not need to be hard. If you understand the magic formula then it’s easy. If you buy every book on the subject, read every web article, attend every seminar and ask every expert you will find that you come up with 3 rock solid elements that should be your cornerstones anytime you work on content. In this article we’ll let you in on the secret to killer content.

1. Be Crystal Clear

As soon as your potential clients start reading your content, they need to understand exactly what your message is and what the point of the text is. Don’t make your readers question what you are writing. Don’t bog them down in unnecessary details. Establish your message immediately. State your point using clear language that can be understood by everyone. Read your content out loud to your friend. Can she or he understand it? If the answer is no, then you need to be more clear. Writing clearly means that you shouldn’t employ jargon. It also means that you should not take a long time to hit your ‘punch line’. Everything that you use in your content, whether it is headlines, sub-headlines, links, labels, calls-to-action or navigation menus should all communicate exactly what can be found below, behind or in them. Don’t try to trick your readers, give them what they want: crystal clear and easy to understand information.

2. Edit Everything

When writing content, one of the key stages is to edit everything. First of all, even if content is simple, it doesn’t mean you can sacrifice quality. Some readers will be put off by poorly spelled content or awkward phrases. Make sure you spell check everything. Don’t just rely on tools for this, use your own common sense, as even spell checkers can get things wrong. If in doubt, hire an editor. Check grammar and punctuation. Make sure sentences link together neatly. A useful way of double-checking any content is to read it out loud. Edit any content that is tangential. When drawing in clients for straightforward services and offerings you are not trying to emulate Shakespeare and win a literary award. Your words should be easy to understand. Sentences and paragraphs should be short. Especially when writing for the web, where people are bombarded with information every nanosecond, you should be ultra concise and eliminate useless words.

3. Make it Interesting

You might think writing simple, lean text means it has to be boring. This is not the case. In fact, you need to make sure that you balance your minimalist approach with compelling content. If your text is dull, you will quickly lose readers. To ensure your content is compelling get to know your potential client. What keeps them up at night? What are their needs? Once you have discovered who they are and what they want, you can write for your audience, targeting their needs and desires. It is important to focus on feelings and use emotional marketing. You don't need a lot of capital to easily devise content that will have an emotional sway.  Tell your story. Consumers feel less guilty about spending money, and more satisfied giving companies their business if they feel they are contributing to a local business and therefore helping to support their community.

Intelligent Office has innovative solutions for your business brand. Contact our office to learn more about our comprehensive virtual office services.

Additional Resources to Help Grow your Small Business

White Paper

How Mail Services Help Entrepreneurs Succeed

In today's mobile economy, digital entrepreneurs often work from varying locations. While this can help save money and increase agility, it comes with one big drawback:

Read More >
White Paper

Virtual Assistants Provide a Competitive Edge

Countless small business owners rely on remote assistants or offsite receptionists to help with critical organizational duties. While some are content to offload simple tasks to self-employed, stay-at-home support people, others demand more comprehensive services...NULL

Read More >
White Paper

Virtual Assistants & Remote Assistants: A Comparison

While the traditional virtual assistant is likely to work from home, an executive-level virtual assistant is part of a greater brick-and-mortar presence. This fundamental difference opens the door for extensive training opportunities that broaden the professional's support capabilities.

Read More >
White Paper

Overview of Virtual Offices, Executive Suites and Co-Working Spaces

Work has changed. In an age of instant communication, cloud-based applications, and workplace versatility, the era of the traditional office culture has come to an end. Providers of virtual offices, executive suites and co-working spaces have effectively liberated the nation’s work culture, adding dynamic and energizing new choices...

Read More >
White Paper

Part 1 of 4: Introducing the SBA

For entrepreneurs and small business owners, navigating the tricky terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a major challenge. Fortunately, American entrepreneurs and operators have access to one of the most effective resources in the worldwide market...

Read More >
White Paper

Part 2 of 4: Starting a Small Business

Navigating the complex terrain of creating a sound business plan, forecasting for growth and developing an operative growth strategy can be a challenge for entrepreneurs and small business owners. Fortunately, American entrepreneurs have access to one of the most effective resources in the world via the Small Business Administration (SBA).
... Click to read more

Read More >
White Paper

Part 3 of 4: Managing a Small Business

Congratulations! You have gotten your small business up and running. Now what? This part of our four-part series on leveraging the Small Business Administration to help you launch and manage a small business will focus on the operational aspects of running a business. Whether you need leadership strategies, day-to-day decision making skills
... Click to read more

Read More >
White Paper

Part 4 of 4: Marketing, Sales and Contracting

Understanding marketing and sales as well as the technical complexity of our Internet-driven society gives entrepreneurs a distinct advantage over the competition. This final segment of our four-part report will take a deeper dive into the logistics and philosophy of marketing and sales and their impact on your business success.
... Click to read more

Read More >
White Paper

DIY Marketing Tools

If a business isn’t marketing, its potential customers are not finding it. Small to medium size businesses often struggle with spending hundreds of thousands of dollars on marketing. New DIY marketing tools, however, have eliminated the need to spend astronomical amounts on online and traditional marketing. These tools
... Click to read more

Read More >
White Paper

Virtual Office for Legal Professionals

Law firms (large and small) and solo legal practitioners alike can use virtual office services and spaces to run their entire legal operations or as a supplement to a home office or traditional brick-and-mortar offices. Virtual office services can be particularly useful during trial preparation
... Click to read more

Read More >
White Paper

Finance & Tax Professionals

Finance and tax professionals, whether they work solo or as part of a larger firm, can use virtual office spaces and services to stay on top of their workloads, especially during the busy tax season. Professional virtual office spaces can be particularly useful when back-to-back client meetings are necessary...

Read More >
White Paper

Traveling Entrepreneur

As business people and entrepreneurs continually strive to grow their business, doing so frequently involves traveling around the country to attend networking or tradeshow events, meeting clients and prospects on their own turf, and getting some face-time with colleagues, contractors or employees who may operate in a remote location. Preparation
... Click to read more

Read More >
White Paper

Virtual Office Eguide

Have you ever wondered why some small businesses are successful and others are not and what do these successful companies do to gain an edge over their competition? Through our years of experience
... Click to read more

Read More >