Smarter Office Blog

We’ve all heard the saying, “Jack of all trades, master of none.” As a small business owner, it’s a statement that might make you chuckle a bit — you’d love to be a master of one single thing, rather than try to learn about all of the minutia of running a company.

Even the savviest entrepreneurs could use some extra help, especially when business growth is their main goal.

Many small businesses are wary of big data. Having large amounts of metrics to analyze can feel downright overwhelming when you have plenty of other projects on your to-do list.

There’s no getting around it: technology is omnipresent in our lives and new technology is emerging all the time. This means that brands need to be present in more places than ever before… and that’s where the importance of omnichannel marketing becomes clear.

The barbell effect is a macro-economic metaphor that explains and helps visualize how and why certain businesses thrive… while others fail. Keep reading to learn all about the barbell effect and how your small business can benefit from this principal.